TSI, an Inc. 5000 Hall of Fame consumer logistics company, was facing a challenge in increasing leads that drive significant growth in a competitive sector. The company offers customers a variety of ways to connect, with live chat being a key channel. However, due to a redirection of resources, the live chat experience was going to be largely removed from the site. This was a concern as testing and customer feedback indicated that complete removal of an interactive, conversational option would have a negative impact on revenue. Additionally, during the limited hours resources were available for live chats, it was increasingly important to disqualify certain leads that were not a fit for TSI to increase efficiency. TSI was using Intercom as their live-chat solution, but as chat volume grew, so did the price tag. The additional fees for using Intercom's bot product, on top of the hefty monthly fees TSI was already paying made it an untenable solution.

FintruX Network, a leading start-up in Asia, faced the challenge of explaining their highly sophisticated technology to four different audiences within a limited time frame on a static website. The average duration of a user on a website is between 90 to 150 seconds, depending on whether it's a B2B or B2C website. Within this short span, users typically cannot read all the content on a website, leading to a drop in conversion rates. If users experience friction or cannot find answers to their questions, they are more likely to abandon the site. FintruX needed a solution that could answer common questions from different audiences, educate visitors, and speed up their conversion cycle without having to change any of the content on their website.