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Revitalizing Haven's Brand through IoT and Strategic Advertising
In 2017, Haven, a UK-based operator of 40 family holiday parks, faced a challenge of repositioning their brand to appeal to a wider consumer base. The company was struggling to effectively communicate the unique experiences and refreshing escape from stressful life that their holiday parks could offer to families. The existing branding and advertising strategies were not generating the desired increase in bookings and revenue. The challenge was to create a new brand platform that would resonate with a broader group of consumers and drive an increase in bookings and revenue.
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