Suppliers > United Kingdom > Iris

Iris

Overview

HQ Location United Kingdom	Year Founded 1999	Company Type Private	Revenue $100m-1b
Employees 1,001 - 10,000	Website Open website

Company Description

Iris is The Participation Agency. With over 1000 people in 14 offices worldwide, we use the power of Participation to help brands grow further, and faster. The way ideas travel has changed, and it is harder than ever to create impact using paid media alone.

We combine creativity, data-driven media and the power of people to help brands, such as Samsung, adidas, Bentley, Pizza Hut, Beiersdorf and Samsonite, explode into cultural moments and embed themselves in people’s lives.

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Case Studies.

Samsung's Innovative Marketing Strategy for Foldable Smartphones

Samsung, a global leader in the tech industry, faced a challenge in maintaining its leadership position in the rapidly growing foldable smartphone market. With several competitors entering the market with their own foldable smartphones, Samsung needed to demonstrate its pioneering role in foldable innovation and establish foldable smartphones as mainstream devices. The target audience for this campaign was Gen Z and younger millennial early adopters who are keen on lifestyle trends, fashion, style, and entertainment. These consumers are always eager to experience the best and the latest ahead of their peers. The challenge was to ensure that Samsung remained the first brand that comes to mind when people think about foldable devices.

Starbucks' #WhatsYourName Campaign: A Case Study in Diversity and Inclusion

The Channel 4’s Diversity in Advertising Award for the year was centered around the theme of challenging the lack of representation and stereotyping of the LGBT+ community in advertising. The insight that only 0.3% of TV adverts feature a transgender person, despite the community making up an estimated 1% of the population, presented an opportunity for Starbucks to re-ignite itself as a progressive brand. Starbucks had a strong heritage with the LGBT+ community and the challenge was to build on this heritage and address the lack of representation in advertising. The campaign needed to focus on the importance of identity and acceptance, and bring to life Starbucks’ signature act of writing people’s names on cups in a powerful way.

Innovative Digital Marketing Strategy for Samsung Home Appliances

Samsung, a global leader in technology, was faced with the challenge of promoting its innovative range of home appliances without resorting to traditional advertising methods. The company wanted to create a unique and engaging campaign that would not only showcase the features of its products but also resonate with its target audience. The challenge was to generate a significant impact in a typically low-interest category and differentiate Samsung's offerings from its competitors. The company needed a strategy that would not only drive brand awareness but also create an emotional connection with consumers.

Chang Beer's Successful Digital Marketing Strategy: A Case Study

Chang Beer, a popular Thai beer brand, was looking to build on the success of their previous #oursong campaign. They wanted to delve deeper into the concept of friendships, aiming to capture and celebrate something more authentic. The challenge was to create a campaign that would resonate with their target audience and generate significant engagement. They decided to recruit Thai superstar Weir Sukollawat Kanarot and retell the true story of his success, which was largely thanks to his best friends. The story was set in two different decades, one during their university days when his friends helped him get discovered, and the other in the present day when Weir helps convince his friend to follow his dream.

Revitalizing Starbucks' Red Cup Campaign: A Case Study

Starbucks, the creator of the festive coffee and the original Red Cup, was facing increased competition during the holiday season. Other brands had begun to release their own versions of 'Christmas Cups' with a range of festive drinks, making the holiday period more competitive than ever. Starbucks needed to remind consumers of its originality and drive consideration and footfall. Additionally, the brand had to navigate the controversy around marking the start of the festive season too early, a move that some consumers love while others disapprove of. The challenge was to lean into this tension and celebrate the launch of Starbucks’ Red Cup in a way that would excite Super Fans and raise a refreshing smile amongst Aspirational Millennials.

Tokopedia's Digital Marketing Strategy: A Case Study

Tokopedia, Indonesia's largest online mall, was facing a significant challenge in communicating its core offerings despite being a robust and well-funded marketplace platform. Established in 2010, the company had recently secured USD 100 million in funding from Sequoia and SoftBank. However, the company was struggling to effectively convey its value proposition to its two primary target groups: buyers and sellers. The challenge was to develop a marketing communication plan that would effectively target these two distinct groups independently, each with their unique needs and expectations from the platform.

Revitalizing Chang Beer's Brand Through IoT Advertising Strategy

Chang, a popular beer brand in Thailand, was facing a significant challenge. The brand had not updated its advertising or packaging since its inception twenty years ago. As a result, it had earned the reputation of being the 'old man's beer' and was rapidly losing market share to more modern competitors. The beer, the bottle, and the brand were all in desperate need of a change. The challenge was not just about rebranding, but also about reconnecting with a younger, more modern audience and changing the perception of the brand.

Adidas' Experiential Marketing Strategy: A Case Study

In June 2015, Adidas Football embarked on a mission to identify the world's best game changers and playmakers. The search began at The Base, Berlin, during the UEFA Champions League Final. The challenge was to expand this initiative globally and engage football enthusiasts in a unique and exciting way. Adidas aimed to create a buzz around the brand and its association with football, particularly in Asia. The company wanted to launch 2v2 football tournaments across three main cities – Bangkok, Kuala Lumpur, and Jakarta. The challenge was not only to organize these tournaments but also to ensure significant participation and generate substantial PR coverage.

Revamping Pampers' Customer Experience and CRM Strategy

Pampers, a leading brand in the baby care industry, was facing a significant challenge in retaining customers as their babies grew and transitioned between different nappy sizes. The growth and development of every baby is unique, and Pampers needed to play a unique role in helping parents navigate these changes. The brand was struggling to maintain its position as the definitive choice for every parent during the early years of their child’s life. The challenge was to develop a new CRM strategy that would increase loyalty to Pampers products at key transition stages in a baby's life.

Samsung Galaxy Buds2: A Case Study on Engaging Gen Z with IoT

Samsung launched its second set of headphones, the Galaxy Buds2, in the summer of 2021. The company identified that discomfort was the primary barrier preventing consumers from purchasing new headphones. Additionally, the market was saturated with earbuds that offered poor sound quality and an uncomfortable fit. Samsung aimed to overcome these challenges and introduce a product that would not only provide superior comfort and sound quality but also appeal to a fresh audience, particularly the Gen Z demographic. The challenge was to create a disruptive, engaging, and fun campaign that would effectively communicate the comfort and quality of the Galaxy Buds2 and capture the attention of this younger audience.

Boosting Brand Awareness and Sales for adidas TERREX's Hiking Shoes

adidas TERREX, one of the world's largest outdoor brands by revenue, was facing a significant challenge in raising awareness about its hiking shoes, particularly the latest iteration of the Free Hiker 2 and the WMN shoe, the brand's first shoe designed specifically for the female foot. Despite its ambitious growth plans, the brand was struggling to be perceived on par with its direct competitors in the outdoor market. Primary research through focus groups and quantitative surveys revealed that many hikers were unaware of adidas TERREX's existence or its product offerings in the category. Furthermore, it was found that fellow hikers were the main source of product recommendations, rather than the brands themselves. The challenge was to create a global campaign around these two franchises that not only raised global awareness but also supported local markets in achieving their sales objectives.

Adidas' 'Ready for Sport' Campaign: A Global Success Story

Adidas, a global leader in sports apparel, faced a unique challenge during the COVID-19 pandemic. As the world grappled with the crisis, many brands were delivering monotonous messages of overcoming adversity. Adidas, in partnership with Iris, its lead global strategic and creative agency, saw an opportunity to deliver a more optimistic, motivational message. The challenge was to create excitement for the return of sport, emphasizing its role in bringing hope and joy. The goal was to stand out from the crowd and resonate with the global audience, while also driving brand engagement and revenue.

Samsung Hypercube: A Revolutionary VR Experience

In the summer of 2016, Samsung was looking to create a unique, immersive virtual reality (VR) experience to engage millennial music fans and showcase their latest technology. The challenge was to create a VR experience that was not only innovative and engaging but also capable of reaching a large audience. The company wanted to feature one of the UK's favourite live acts, Biffy Clyro, in a way that would provide fans with an unprecedented experience. The goal was to create a VR experience that would be showcased at Boardmasters, Glasgow Summer Session and Bestival, reaching a significant number of festival-goers.

Lamborghini's Micro-Targeting Strategy: A Case Study in IoT and Digital Marketing

Lamborghini, a luxury car brand, faced a unique challenge in marketing its new Huracan model. The brand's high-end status and the exclusivity of its customer base meant that traditional, broad-scale communication strategies were not suitable. Lamborghini needed a marketing approach that would uphold its brand stature while effectively reaching and engaging its niche target audience - the affluent few who could afford its products. The challenge was to create a unique, innovative, and personalized experience that would not only maintain the brand's prestige but also meet the high expectations of potential buyers. The company aimed to encourage its target audience to see the new Huracan at Monterey Car Week, a significant event in the automotive industry.

Adidas' Innovative Social Media Engagement Strategy: #myneolabel

Adidas Neo, a sub-brand of Adidas, was faced with the challenge of creating a truly innovative global activation that would engage their mobile-first, vocal fan base. The brand wanted to create a unique, participatory experience that would resonate with their young, digitally savvy audience. The challenge was to leverage the power of social media, particularly Snapchat, to create a campaign that would not only engage fans but also give them a voice and a sense of ownership in the brand.

KFC's Innovative Customer Loyalty Strategy: The Kentucky Fine China Royal Bucket

KFC, with its Colonel's Club loyalty scheme, was looking for a unique way to provide real value to its members beyond just points. The upcoming wedding of Prince Harry and Meghan Markle presented an opportunity to engage with their loyal customers in a unique and memorable way. The challenge was to create a campaign that would not only celebrate the royal wedding but also promote the KFC brand and increase customer engagement and loyalty.

Transforming BRITA's Brand Perception Through IoT and Sustainability

BRITA, a renowned water filter company, was facing a challenge in changing its brand perception from being functional and outdated to relevant and engaging. The company wanted to highlight its sustainability benefits, especially in the context of the ongoing global plastic crisis. Despite the UK having some of the best quality drinking water in the world, consumers were still inclined towards bottled water, largely due to effective marketing campaigns. BRITA saw an opportunity to emphasize the absurdity of promoting a product that is so damaging to the environment. However, the company faced a lack of hard facts to support their stance and drive change.

Greater Every Run: adidas' Innovative IoT Marketing Strategy

adidas, a globally recognized sports brand, faced a challenge in changing the perception that it was more style than substance, particularly in the running sector. The company wanted to establish the UltraBOOST X as its premium performance franchise and illustrate the concept of 'Greater Every Run' for female running creators. The challenge was to effectively communicate the unique adaptive arch of the UltraBOOST X, which not only fits the foot of the runner but also adapts to their running style, thereby enabling transformation and evolution with every mile. The company needed a creative idea that would draw inspiration from architectural arches to reflect the unique silhouette of the shoe and build a stage for female running creators to transform, evolve, and triumph.

Revitalizing Scholl's Brand Positioning with 'Feel Foot Tastic' Campaign

Scholl, a brand synonymous with the classic and functional pharma space, was facing a challenge in its brand positioning. The brand was primarily associated with problem-solution scenarios, limiting its reach and appeal. The brand was often only considered when there was a foot-related problem that needed fixing. This limited perspective was hindering the brand's growth and potential to tap into the wellbeing and lifestyle space. The challenge was to elevate and revitalize Scholl's brand positioning to make it more appealing to a broader audience and to increase the number of occasions and scenarios that Scholl could be relevant to. The target audience for this brand shift was individuals aged 35 to 40 years old.

Samsung's IoT Strategy for GenZ Financial Health

At the beginning of 2022, Samsung faced a challenge in bringing visual and tonal consistency to all its brand work across the UK, specifically targeting an urban, GenZ audience. The company wanted to develop a fresh, authentic visual identity that could work across all channels. Additionally, Samsung aimed to establish a partnership that resonated with this urban, GenZ audience. The company discovered that this audience's primary motivator and personal interest was financial security and managing finances, but there was a significant knowledge gap. Samsung wanted to break down the barriers to managing personal finance for this audience, showcasing how its technology and products could facilitate better financial health and planning.

Samsung's IoT Journey: From Concept to Smart Domestic Appliances

Samsung, a global leader in technology, had a vision to connect all of its domestic appliances to the Internet of Things (IoT) by 2020. However, the company faced a significant challenge in translating this ambition into a compelling consumer proposition. The task was not just about integrating IoT technology into appliances, but also about understanding how this technology could enhance product performance and meet consumer needs. The challenge was to research market opportunities, generate and validate ideas for new domestic appliances that leveraged IoT. This required a deep understanding of the technology landscape, relevant applications for IoT, and how these could be linked to consumer needs and behaviours.

IoT in Global Advertising: A Case Study on Chang Beer Campaign

The challenge was to raise the global awareness of Chang Beer, a product with premium credentials primarily recognized within Thailand. The goal was to develop an integrated campaign that would elevate the brand as the premium imported Thai beer across South East Asian markets. The campaign was aimed at male beer drinkers aged between 21 and 35 across the South East Asian region. The task was to showcase Chang Beer in a completely new light, avoiding the usual clichés and stereotypes associated with beer advertisements.

Boosting Brand Affinity and Awareness: Samsonite's Innovative IoT Campaign

In 2022, Samsonite, a renowned luggage manufacturer, was faced with the challenge of launching an integrated brand campaign that would not only tell the story of summer travel but also increase brand consideration during the summer travel season, their biggest selling period. The challenge was to connect with an audience that was emerging from a long period of constraints and limitations, eager to maximize their summer with numerous trips and adventures. However, despite their desire to travel, only about half of all Americans were taking full advantage of their Paid Time Off (PTO). Samsonite needed a campaign that would resonate with these insights and encourage people to make the most of their summer.

Revolutionizing Product Launch: Samsung's Experiential Marketing Strategy for Galaxy S8

Samsung was faced with the challenge of generating global excitement around the launch of its new flagship products, the Galaxy S8 and S8+. The company wanted to trigger a significant rethinking of Samsung within the design elite, aiming to make a significant impact in the design community. The challenge was to create a unique and memorable experience that would not only showcase the design philosophy of the Galaxy S8 but also position Samsung as a leader in design innovation. The company wanted to do more than just an exhibition or installation; it aimed to create an epicenter of excitement and enthusiasm for its focus on design at the Milan Design Week, a gathering of the brightest minds in the industry.

MINI Grand Tour: An Influencer-Led Marketing Strategy for the Clubman Road Trip

MINI was faced with the challenge of raising awareness around its newest car, the Clubman, and positioning it as a generously-sized city car for modern men. The task was to be accomplished on a limited budget, with the backdrop of significant media interest in Europe. The company needed to come up with a creative and cost-effective strategy that would resonate with their target audience, who were identified as having a key passion for travel.

Immersive VR Experience for Fiji Airways: A Case Study

The bustling city life in Singapore often leaves its hardworking citizens yearning for a break. The challenge was to provide these individuals with a unique and immersive experience that could transport them away from the city's hustle and bustle, even if just for a while. Fiji Airways, in collaboration with iris, sought to create a solution that would not only offer a refreshing escape but also promote Fiji as a desirable travel destination. The goal was to create an experience that was so real and immersive that users could touch and smell the environment as the virtual world transformed around them.

Adidas' IoT-Driven 'No Fakers. Creators Only.' Campaign

The world of football is riddled with inauthenticity, from fake influencer bots to counterfeit products and pretentious players. This situation was negatively impacting the perception of the sport and the products associated with it. Adidas, a leading brand in the football industry, was looking to launch its new 'Exhibit pack' of football boots. The challenge was to position Adidas as a brand for genuine creators in a market saturated with fakes and to encourage its footballing audience to embrace creativity and substance over style. The company needed a provocative campaign that would not only call out the fakers but also celebrate those who bring authenticity to the game.

Adidas and Arsenal FC: A Case Study on the Power of Belief and Fan Engagement

Adidas, a global leader in sports apparel, has been a strategic and creative partner with Arsenal FC since 2002. As part of their ongoing partnership, Adidas was tasked with launching Arsenal's 2021/22 third jersey. The challenge was to create a campaign that would resonate with Arsenal's youthful audience and demonstrate the unique sense of belonging that comes with being an Arsenal fan. The campaign needed to tap into the powerful belief that Arsenal fans have in their club, regardless of the ups and downs on the pitch. This belief is a key part of the Arsenal fan identity, and the campaign needed to reflect this.

IoT in Sports Marketing: A Case Study on Adidas' 'Hardwired' Football Boots Campaign

Adidas was faced with the challenge of launching their new 'hardwired' football boots in a market that is saturated with sports products. The company wanted to create a unique and disruptive global campaign that would not only promote the new product but also challenge creators to test the limits of their imagination. The campaign, dubbed 'The Deal', aimed to separate the creators from everyone else in the football world. The challenge was to effectively communicate this message and engage the target audience in a way that would drive product sales and brand recognition.

Influencer Marketing Strategy Boosts Sanctuary Spa's Product Launch

Sanctuary Spa, a skincare brand, was faced with the challenge of promoting their latest face product, the Sanctuary 1 minute Glow Mask. The brand wanted to create a significant 'moment' that would stimulate conversations about the product and drive trials. The challenge was to generate a buzz around the product in a highly competitive skincare market, where new products are launched frequently. The brand needed a unique and effective marketing strategy that would not only reach a large audience but also encourage them to try the product.

Transforming Starbucks into an Inclusive and Inspiring 'Third Place' through IoT

In 2022, Starbucks aimed to shift its brand focus from merely selling products to impacting people's lives as a symbol of progress. The challenge was to reinstate Starbucks as an inclusive and inspiring 'Third Place' where everyone is welcome to work, reset, connect, and further their passions. This transformation was particularly significant as the nation was embracing newfound flexibility, and there was a renaissance in working from coffee shops. The younger generations, whose career prospects were severely impacted by the pandemic, needed a space to forge their own path. Starbucks, born of a pioneering spirit, wanted to celebrate the journeys of these enterprising individuals who were furthering their passions at Starbucks.

Revamping Superdry's Digital Content Creation and Social Media Marketing Strategy

Superdry, a renowned fashion brand, was faced with the challenge of launching their holiday season campaign with the aim of engaging millennials. The fashion scene was already saturated with similar branded content, typically featuring beaches, sunsets, lens flares, and washed-out color palettes. Superdry needed to differentiate itself from the competition and truly resonate with its target audience - the millennials. The challenge was to create a campaign that would not only stand out but also align with the actual interests of the millennials.

Revitalizing Targifor: A Unique Medicine's Journey to Consumer Understanding

Targifor, a unique medicine in Brazil for asthenia (abnormal physical weakness or lack of energy), was facing a significant challenge. The brand was struggling to communicate its benefits to consumers, who often confused it with a vitamin supplement. The primary challenge was to promote Targifor’s unique benefits, distinguish it from the vitamin category, and establish it as the only medicine of its kind in the market. The brand needed a strategy that would not only increase awareness but also enhance the understanding of the product's unique benefits among consumers.

Subscription Pricing Strategy in the Cinema Industry: A Case Study

A UK-based Private Equity firm with interests in the cinema industry was keen on understanding the role of loyalty programs, including an 'all-you-can-eat' subscription offer. However, they faced significant constraints on their resources, lacking access to sales data, internal staff information, or other marketing material. The firm also wanted to comprehend the impact of ticket pricing on driving footfall and optimizing revenue. The challenge was to gather relevant data and develop a strategy without access to internal resources.

Revolutionizing Aerospace Branding: The Collins Aerospace Case Study

In 2018, United Technologies completed a $30 billion acquisition of Rockwell Collins, resulting in the creation of Collins Aerospace, the largest aerospace supplier ever. The challenge was to build a new brand identity for Collins Aerospace that would honor the long legacy of both companies while also embracing a promising future. The aerospace industry is known for its complex, over-designed renderings and blue skies imagery. However, Collins Aerospace wanted to break away from this norm. They wanted a brand that would reflect the complexity of their products in a simple, sleek, and stark manner. The brand also needed to emphasize the company's commitment to partnership and customer-driven solutions, highlighting the personal dedication and vast expertise that would fuel their mission of redefining aerospace.

Revolutionizing Fitness Marketing: Virgin Active's Integrated Campaign

Virgin Active, a renowned fitness brand, was faced with the challenge of distinguishing itself from the typical 'New Year's Resolution' market. This market is characterized by a surge in gym memberships at the start of the year, often driven by individuals' resolutions to get fit. However, this trend is often short-lived, with many abandoning their fitness goals as the year progresses. Virgin Active needed a strategy that would not only attract new members but also sustain their interest and commitment to fitness throughout the year. The brand also aimed to change the monotonous perception people have of working out, which often contributes to the lack of sustained interest in fitness.

IoT Transformation of Pizza Hut Delivery

Despite being a well-known pizza brand in the UK, Pizza Hut was facing a challenge in its delivery sector. The brand was less recognized for its delivery services due to its historic association with restaurants. The challenge was to elevate the brand, their pizzas, and their customer experience, and to ensure that everyone knows that Pizza Hut delivers. The company also wanted to position itself as a benchmark in delivery, and to compete effectively with its main competitor, Domino’s.

Pizza Hut Delivery's Strategic Shift Towards Greater Social and Environmental Sustainability

Pizza Hut Delivery, a global fast-food chain, recognized the need to shift its business model towards greater social and environmental sustainability. The company wanted to contribute more to the communities in which it operates and align its product offerings with consumer and government demands for healthier options. Additionally, Pizza Hut Delivery aimed to develop a company-wide environmental sustainability strategy to minimize its impact and maximize differentiation in a crowded market. The challenge was to understand the culture, values, business essentials, and strategic direction of the company and to reconcile the top-down demands of regulations with the bottom-up desires of consumers.

Hugo Boss's Befit Campaign: An IoT Case Study

Hugo Boss, a renowned luxury fashion brand, was faced with the challenge of launching their Befit campaign in Singapore. The brand wanted to communicate the concept of sacrifice as the new language of luxury, a message that needed to resonate with the Singaporean audience. The challenge was to create a campaign that would not only promote the brand but also connect with the audience on a deeper, emotional level. The campaign needed to be innovative and impactful, capable of capturing the attention of the audience across various platforms including digital, social, cinema, and out-of-home (OOH).

Samsung's Innovative IoT Marketing Strategy for Galaxy S21

Samsung UK was faced with the challenge of raising awareness for its flagship phone, the Galaxy S21, amidst the easing of lockdown restrictions. The company needed to align its marketing strategy with the current mood of the audience, which was more inclined towards rediscovering familiar things they had missed during the lockdown rather than trying out new experiences. The challenge was to create a campaign that would not only increase the visibility of the Galaxy S21 but also resonate with the audience's current state of mind.

Revitalizing Suzuki's Brand Image with IoT and Creative Advertising

Suzuki, a renowned car manufacturer, has always been known for its unconventional and unique approach to car design. However, in the highly competitive UK market, the company was struggling to effectively communicate its core values and unique selling propositions to potential customers. The challenge was to develop a new brand platform that would not only highlight Suzuki's unconventional heritage and personality but also make the cars themselves the stars of the story. The company wanted to create a campaign that would resonate with the audience and exemplify Suzuki's bold, playful, and unexpected personality.

Virgin Active's Global IoT Marketing Strategy

Virgin Active, a premium health club, was looking to create a marketing campaign that would not only showcase the various facilities they offer but also evoke the emotions associated with working out at their clubs. The challenge was to create a campaign that would resonate with potential new members and communicate that Virgin Active is more than just a gym. The campaign needed to encapsulate the different emotions one could experience at Virgin Active, whether it's feeling fired up in a cycle class, tranquil in a yoga class, or totally relaxed in the spa. The campaign was to be global, going live in South Africa, Asia, Spain, Italy, Portugal, and the UK.

Revitalizing Brand Advertising Strategy for Volkswagen Commercial Vehicles

Volkswagen Commercial Vehicles (VWCW) was facing a significant challenge in a credit-crunched, deal-oriented market. The brand was struggling to overcome a price premium, which was acting as a short-term rational barrier for potential customers. The challenge was to neutralize this barrier and remind drivers of the long and trusted bond between owners and the world’s greatest van brand. The situation required a strategy that could connect with the audience on a deeper level and reinforce VW’s place in culture by evoking the era in which the brand became an icon.

Philips Pulse: Transforming Digital Marketing through IoT

In the traditional advertising landscape, the roles of the marketer and the agency were clearly defined. However, the advent of digital marketing and the evolving needs of the modern consumer necessitated a new approach. Philips, a global leader in healthcare technology, recognized the need to shift its brand focus from 'health and wellbeing' to 'innovative healthcare'. The challenge was to engage with consumers and staff through more relevant digital touchpoints and social content. The company needed a team that could blur the lines between marketer and agency, turning data into insights, online trends into content marketing ideas, and digital interactions into brand personality.

Promoting Sustainable Living Through IoT: The Good Life 2030 Project

The Good Life 2030 project, initiated by Purpose Disruptors, was faced with the challenge of changing the public's perception of the year 2030. The project aimed to leverage the power of the advertising industry to promote sustainable ways of living in the future. However, the year 2030 was perceived negatively, with many people fearing the changes that a sustainable future might bring. The challenge was to create content that would not only change this perception but also highlight the benefits of a sustainable future. The content needed to be based on real citizen visions and had to portray a positive, connected 2030 that people didn't realize they were dreaming of, but had a taste of during the lockdown.

Samsung Australia's Tailored B2B Digital Marketing Strategy

Samsung Australia was faced with the challenge of providing tailored solutions to individual businesses in a B2B world where the ‘one size fits all’ approach was no longer effective. The company needed to address the unique needs of each business, while also ensuring their security. The challenge was to move away from the conventional approach and to acknowledge that not all staff are the same and that businesses need a diverse choice of mobile solutions. The company was tasked with creating a paradigm shift from focusing on bottom line profit to prioritizing customer experience.

Samsung's Innovative Approach to Product Recall Using IoT

Samsung was facing a significant challenge due to the negative press surrounding their faulty top-loading washing machines. The company was having a hard time recalling all the defective units, and the process was stalling. The primary issue was raising awareness about the recall and locating the missing machines. The task was to identify the geographical locations where these machines were most likely to be found and inform the customers about the recall and the steps they needed to take.

Revolutionizing MINI's Marketing Strategy: A Case Study

In 2012, MINI UK appointed iris as its lead agency partner to deliver all brand activity and creative strategy across dealership, digital, ATL, CRM, direct and every interaction in between. The challenge was that the automotive purchase journey was shifting from the showroom to online, and MINI needed to refocus its marketing spend and optimize its presence within the digital channels that mattered most. Modern car buyer demands were becoming more unreasonable, and they were primed to take full advantage of all the digital tools available to make their purchase decisions. Furthermore, 50% of MINI’s UK audience were arriving at the brand site from their mobile or tablet device, but MINI had no mobile presence.

MINI's Digital Content Marketing Strategy for Dakar Rally

MINI, a renowned automobile manufacturer, was facing a brand perception challenge. Despite having won the Dakar Rally, the world's toughest race, four times in a row, the brand was primarily recognized for its iconic design rather than its performance credentials. This perception was limiting the brand's ability to fully leverage its success in the Dakar Rally and connect with a broader audience who value technical performance. The challenge was to change this perception and highlight MINI's performance credentials, particularly in relation to the Dakar Rally. The company wanted to tell the story of Harry Hunt, MINI's champion for Dakar 2016, and use this narrative to showcase the brand's performance capabilities.

Innovative Social Media Strategy Boosts Domino's Brand Engagement

Domino's, a globally recognized pizza brand, was facing a unique challenge in its advertising strategy. The brand found that when it came to describing the taste of their pizza, traditional words fell short. Instead, customers were expressing their love for Domino's through GIFs and emoticons on social media platforms. This presented a challenge for the brand to effectively communicate and engage with its audience in a language they understood and preferred. The challenge was to leverage this 'mouth-boggling' effect of Domino's pizza and create a socially informed campaign that would resonate with the digital audience.

Domino's 'Greatness' Strategy: A Case Study in IoT Integration

In 2012, Domino's, a leading pizza delivery brand, was facing a decline in brand differentiation amidst increasing competition and an increasingly fickle customer base. The company was struggling to maintain its market position and needed a strategy to reinvigorate its brand and increase sales. The challenge was to find a way to embed the brand into the lives of millennials, a key demographic for the company. Domino's customers were expressing that life was too stressful and money too tight for takeaway food to deliver a disappointment. The company needed to ensure that its meals were not just satisfactory, but sociable, satisfying, and special.

Extending Guinness' #TasteOfBlack Campaign Across East Asia

Following the success of the #TasteOfBlack campaign in South Korea, Guinness aimed to expand the campaign to other markets in East Asia, specifically China and Taiwan. The challenge was to modify the original TVC to suit these new markets and change the perception of Guinness in these regions. Additionally, in South Korea, the TVC needed to be supported with a nationwide sampling campaign to further engage with drinkers and encourage them to sample Guinness. The campaign was set to run throughout the summer, targeting over 4900 outlets and aiming to get over 100k drinkers to try Guinness. The challenge also included maintaining online awareness of Guinness through a partnership with the dance group, One Million.

Takeaway Takeover: Adidas GLITCH's Innovative Experiential Marketing Strategy

Adidas GLITCH was set to launch their new football boot range, the 'Prep Pack', and needed a marketing campaign that would not only match the brand's reputation for innovation but also drive app downloads and increase brand visibility in London. The target audience for this campaign was 14-19-year-old football playing Londoners. The challenge was to create a campaign that would resonate with this demographic, encouraging them to engage with the brand and its new product. The 'Prep Pack' was inspired by hard work and the brand wanted to associate this with the reward of play after long hours on the pitch. The challenge was to find a unique and innovative way to take GLITCH off the pitch and into a space that this core audience would associate with a post-match reward.

Adidas' IoT-Driven Sports Marketing Strategy

Adidas, a global leader in the sports industry, was looking for a unique and impactful way to leverage the FIFA World Cup event to promote their brand and extend their 'Creativity is the answer' proposition. The challenge was to create a marketing strategy that would not only capture the attention of millions of football fans worldwide but also inspire and bring people together. The timing was crucial as the campaign was to be launched a day before France, a team sponsored by Adidas, secured its place in the final of the FIFA World Cup. The campaign needed to be poignant, relevant, and powerful enough to own the internet on the day of publishing.

Innovative Product Launch Amidst Pandemic: The adidas Predator Freak Case

The case study revolves around the challenge of launching adidas' Predator Freak boots amidst the Covid-19 pandemic. The pandemic had brought commercial production to a near halt, and the company had to quickly adapt to remote production. The challenge was to overcome social distancing rules and generate engaging content in new and innovative ways. The traditional methods of product launch were not feasible due to the restrictions imposed by the pandemic. The company had to think out of the box to ensure a successful product launch without compromising the safety and health of all involved.

Revitalizing Speedo's Brand Image Through IoT and Experiential Marketing

Speedo, a leading swimwear brand with over 80 years of innovation, was facing a challenge in an increasingly crowded market. The brand needed to reassert its authority, inspire consumers and stakeholders, and drive sales. The challenge was to prove that Speedo is the undisputed leader of competitive swimming, adding aspirational value and reinvigorating the brand’s personality. The company needed a strategy to showcase its new product, the Fastskin LZR Racer X suit, and to highlight the achievements of its team of world-class swimmers, Team Speedo.

Superdry's Integrated Digital Marketing Campaign: A Case Study

Superdry, a renowned clothing brand, was faced with the challenge of staying relevant and easily accessible during the crucial retail trading times of Black Friday, Cyber Monday, and Christmas. The brand was not just looking to enhance its brand appraisal but also to drive purchases. The main question was how to create a campaign that would resonate with consumers and encourage them to buy Superdry products. The brand wanted to leverage a key consumer insight that in winter, a jacket becomes a part of a person's identity due to its constant use. Superdry also wanted to understand the full impact of online video advertising on both online and in-store sales.

Wickes' Innovative IoT Approach to Home Improvement Marketing

Wickes, a home improvement brand, was facing the challenge of expanding its audience beyond tradesmen and serious DIY enthusiasts. The company wanted to become the nation's preferred home improvement brand, well-known and loved amongst everyday consumers. The challenge was to find a way to connect with a broader audience and showcase the emotional and personal benefits of home improvement, rather than just the potential for property value increase. The company wanted to highlight the 'magic of home improvement' and the real-life stories behind DIY projects.

Transforming Wickes Kitchens through IoT: A Case Study

In 2015, Wickes, a supplier of building materials, was facing a significant challenge. The brand was primarily trade-focused and was struggling to transition into an accessible, family-friendly home improvement retailer. The company wanted to convert prospects into customers and increase its market share in the kitchen retail sector. The process of planning a new kitchen was often stressful and expensive for customers, leading to a high drop-out rate. Wickes needed a solution that would help them navigate this process and remove barriers to purchase. The company also needed a way to track customer activity across the journey, report on lead progress and conversions, and understand customer data and marketing performance in real-time.

Revitalizing Philips Hue's Brand Positioning Through IoT

Philips Hue, a leading brand in smart lighting, faced a significant challenge in its brand positioning. The brand had initially launched with a strong personality, but over time, it had become more technical and less personable. This shift led to a complicated and confusing brand image, making it difficult for consumers to understand and connect with the product. The challenge was to humanize the brand, making it simple, approachable, and relatable to consumers. The task also involved developing Hue’s ecosystem and messaging for its three propositions ‘Comfort & Security’, ‘Light Up Your Moments’ and ‘Endless Possibilities’, and creating assets that would encapsulate these propositions.

Philips Hue: Experiential Marketing Strategy in Australia

Philips Hue, a connected lighting system for the home, had initially impressed early adopters and tech enthusiasts when it was launched in 2013. However, two years later, Philips faced the challenge of expanding its reach and connecting Hue to a broader audience in Australia. The company needed to demonstrate the extraordinary lighting capabilities of Philips Hue in a way that would appeal to a wider demographic. The challenge was to transform the perception of Philips Hue from a tech novelty to a practical, innovative, and interactive lighting solution for everyday use.

IoT in Marketing: Pizza Hut's 55 Days of Christmas Pizza Campaign

Pizza Hut was set to launch its first-ever festive pizza and needed a unique and engaging way to celebrate and promote this new product. The challenge was to create a campaign that would resonate with the public and generate excitement for the festive pizza. The company recognized that the Christmas season was no longer just a day or a week, but a period that was getting longer each year. They wanted to capitalize on this insight and launch their campaign early, but in a way that would be humorous and entertaining for their audience.

IoT in Brand Advertising: Carex's Response to COVID-19

When the COVID-19 pandemic hit, Carex, a leading brand in personal hygiene products, faced an unprecedented challenge. The demand for their products skyrocketed, leading to a complete sell-out across the UK. This situation forced the brand to halt its advertising campaigns to avoid frustrating its consumers who were unable to find their products on the shelves. As the pandemic continued to spread, the need for personal hygiene products, especially among key workers, the elderly, and the homeless, became more critical. Carex was tasked with the challenge of not only meeting this increased demand but also communicating their efforts to their consumers.

Hunt Greatness: Reebok's Innovative IoT Marketing Strategy

Reebok, in collaboration with Houston Texans defensive end JJ Watt, was faced with the challenge of promoting their new training sneaker, the JJ I, in a highly competitive athletic footwear market. The campaign needed to not only make the JJ I stand out amongst its competitors but also align with JJ’s 'Hunt Greatness' platform and Reebok’s 'Be More Human' brand message. The challenge was to balance these messages across various platforms including TV, online, retail, and print, as well as through retail activations at select Academy Sports & Outdoor locations.

Robinsons Squash'd: A Case Study in IoT Marketing Strategy

Robinsons SQUASH'D, a new, ultra-concentrated and portable cordial, was introduced to the market with the aim of providing adults with a convenient way to enjoy squash anywhere. The challenge was to create a marketing strategy that would not only celebrate the great taste of Robinsons on the go, but also inspire people to get outside and enjoy squash in new and interesting ways. The company needed to create a buzz around the product and encourage consumers to engage with the brand in a unique and exciting manner. The goal was to create a new category in the market and establish Robinsons as the dominant player in this category.

Samsung's Social Media Marketing Strategy for Galaxy A5 Launch

Samsung, building on the success of their 'Rethink Role Models' campaign and Netball partnership, wanted to further demonstrate the role social media plays in supporting sport in Australia. The challenge was to promote the launch of the new Galaxy A5 in a way that would engage both Netball superstars and sporting fans across the country. The company aimed to create a campaign that would not only showcase the new mobile device but also encourage active participation from the audience. The campaign needed to be delivered via various channels including TVC’s, digital, social and at game content.

Samsung's Innovative IoT Marketing Strategy

Samsung was faced with the challenge of promoting its newest devices, the Samsung Galaxy S6 Edge and the Samsung Galaxy Note 5. The company wanted to create a unique and engaging marketing strategy that would not only showcase the features of these devices but also resonate with the public. The challenge was to create a campaign that would stand out in the highly competitive smartphone market and attract potential customers from all walks of life. The campaign needed to be innovative, engaging, and interactive, leveraging the 'Big On' brand platform developed by iris.

Innovative Content Creation Strategy for Samsung Galaxy Note 5 Launch

The challenge was to launch the latest Samsung Galaxy Note 5 in Asia without having hands-on access to the device. The smartphone was only available after the New York Samsung Galaxy global launch event, leaving a very short window to produce content around its most innovative features. The task was to create a buzz and generate interest in the product in a very short span of time, without the physical device being present in the region.

Samsung's 'Bring your A Game' Campaign: A Case Study in IoT and Social Media Integration

Samsung, building on the success of their 'Rethink Role Models' campaign and Netball partnership, wanted to further demonstrate the role social media plays in supporting sport in Australia. The challenge was to promote the launch of the new Galaxy A5 in a way that would engage both Netball superstars and sporting fans across the country. The company aimed to create an action-packed campaign that would put the mobile device at the heart of the sporting community, encouraging fans to get involved and show off their skills using the hashtag #GalaxyAGame.

Heineken's Innovative IoT Approach: The Star Trail Bottle Launch

Heineken, a globally recognized beer brand, was looking to penetrate new distribution channels and access a more premium market. The company aimed to launch a new product that would not only drive awareness and trial but also maintain a standout presence within an elite audience, specifically style-conscious males aged 18-35. The challenge was to introduce a new brand idea that would become the alcoholic beverage of choice in bars and nightclubs around the world. The company needed a unique and innovative approach to capture the attention of this target audience and ensure the successful launch of the new product.

Translating Analytics into ROI: A Case Study on IKEA's Family Loyalty Program

IKEA, a multinational conglomerate known for its ready-to-assemble furniture and home accessories, was faced with the challenge of tailoring its global loyalty program, IKEA Family, to the US market. The company aimed to make the program a primary vehicle for capturing customer data, developing insights, and activating sales through data-driven marketing. The challenge was to create a value proposition that would resonate with the US market and encourage participation in the loyalty program. This required a comprehensive understanding of customer behavior and preferences, which could only be achieved through the analysis of vast amounts of data from various sources.

Johnnie Walker's IoT-Driven Brand Advertising and Sponsorship Strategy

Johnnie Walker, a globally recognized whisky brand, was looking for innovative ways to make its sponsorship of the Vodafone Mercedes McLaren Formula 1 team more engaging and meaningful to its consumers. The brand wanted to create a campaign that not only promoted its association with the glamour of the racing circuit but also conveyed a strong social message. The challenge was to design a campaign that would seamlessly blend the brand's association with the Formula 1 team and its commitment to responsible drinking.

Celebrating 20 Years of Barclays' Commitment to Football: An Integrated Campaign Case Study

Barclays, a multinational investment bank and financial services company, has been a long-standing sponsor of football, with a 20-year history of supporting the sport. The challenge was to celebrate this milestone and highlight Barclays' ongoing commitment to football, including its title sponsorship of the Barclays Premier League and the Barclays FA Women’s Super League, as well as its involvement in grassroots initiatives nationwide. The campaign needed to not only reflect on the past two decades but also look forward to the future of Barclays' association with football.

Creating Carbon-Fibre Couture With Felder Felder: A BMW Case Study

BMW, a renowned automobile manufacturer, was looking to enhance its lifestyle credentials and appeal more to women. The company wanted to capitalize on current cultural trends and create intriguing lifestyle content to make the brand more approachable and desirable to both media and consumers. The challenge was to find a unique and innovative way to achieve this goal, while also showcasing the diverse range of cars in the BMW fleet, from the glamorous BMW 2 Series Convertible to the sustainable supercar, the BMW i8.

BRITA's Greening Good Guide: A Sustainable Step Towards Reducing Single-Use Plastic

BRITA, a renowned water filter company, faced a challenge in changing its brand perception from being merely functional and product-led to inspiring, purpose-led, and culturally relevant. The company aimed to address the serious issue of single-use plastic without resorting to negative or shaming tactics. Research conducted by BRITA revealed that over half of Brits believed they could do more to reduce their environmental footprint at home. The excessive purchase of single-use plastic, including buying plastic bottled water, was identified as the nation’s biggest ‘green guilt’. The challenge was to help people make small, manageable changes to their habits that would make them feel good about their contribution to sustainability.

Delta's Innovative IoT Approach to Boost Brand Presence

Delta Air Lines was facing a significant challenge in the wake of the pandemic. The long-haul travel industry was in recovery mode, and Delta's communication activities had been relatively modest. There was a pressing need to bolster the brand's presence and differentiate it from other US carriers. The target audience was identified as active long-haul travellers with a keen interest in golf and/or sports. The challenge was to leverage Delta's partnership with the Masters golf tournament to re-establish the brand on the potential traveller's radar.

Domino's Innovative Social Media Marketing Strategy: GIFEELINGS

Domino's, a leading pizza delivery company, was facing a significant challenge in maintaining its market position among Millennials. This demographic was becoming increasingly elusive due to the rise of Dark Social, a term referring to social sharing that cannot be tracked by web analytics. Domino's needed a fresh, innovative approach to remain relevant and top-of-mind for this group. The company discovered that Millennials were expressing their reactions to daily life and food in a more emotional, nuanced, and abstract way, using memes, GIFs, and emojis. However, when it came to expressing their love for pizza, they were at a loss for words. Domino's saw this as an opportunity to create a new language for pizza lovers.

Harnessing IoT for Social Impact: Earth Hour Case Study

Earth Hour, a global grassroots movement initiated in 2007, aimed to unite people and deliver a strong message about the importance of climate change. Over the years, the symbolic action of switching off lights for one hour has grown awareness about the issue. However, the challenge was to transform this awareness into tangible action beyond the symbolic hour. The goal was to demonstrate to people how their individual actions could ripple into larger, collective impacts for the future. The challenge was to encourage people to donate one of the most powerful communication tools they have – their social media feed.

Revving Up Social Media Engagement for Formula E

Formula E, a progressive and exhilarating racing franchise, had built a strong audience base in its first three seasons. However, the franchise wanted to expand its reach and attract more people from different markets around the world. The challenge was to develop a marketing strategy that would not only appeal to the traditional, older motorsport fan but also tap into the interest groups of different audiences. The goal was to position Formula E as a unique and exciting motorsport that does things differently from other franchises. The strategy also needed to shift from focusing solely on race days to building excitement before and after the race.

Revolutionizing Formula E Racing with 'Attack Mode'

With the introduction of the Gen 2 car in Season 5, Formula E faced a new challenge. The improved battery of the Gen 2 car eliminated the need for regulatory pitstops that were prevalent in previous seasons. This change, while technologically advanced, removed a layer of unpredictability and drama from the races. The challenge was to find a way to enhance the racing experience and reintroduce an element of unpredictability and excitement for the drivers, media, and spectators. The Formula E team needed a creative and innovative solution that would not only maintain the interest of the existing audience but also attract new followers.

Lamborghini Giro: Enhancing Customer Loyalty through IoT

Automobili Lamborghini, a renowned luxury car manufacturer, annually organizes a flagship loyalty event, Lamborghini Giro, for its most loyal and enthusiast customers. The event, which typically sells out in 24 hours, involves a five-day, four-night multi-city trip across some of the most breathtaking highways of North America. The challenge was to maintain Lamborghini’s premium brand standard while refreshing the identity of the Giro event each year, depending on the location. The event needed to not only highlight the impressive cars but also the Lamborghini Lifestyle. The company sought to create a unique and memorable experience for the 20 exclusive guests, who were to travel from Colorado Springs, CO to Taos, NM, concluding at the Four Seasons in Santa Fe, NM.

Revolutionizing Sports Marketing: The 2018 FIFA World Cup and adidas

The FIFA World Cup is one of the most significant sporting events globally, and adidas, as the lead global agency, faced the challenge of standing out amidst the noise of other sports brands. The conventional approach of creating a celebrity-studded affair was not enough to make a significant impact. The challenge was to create compelling content that would 'own the internet' on the day of publishing and overshadow any mention of a rival brand. The content needed to resonate with the audience and create a significant social impact.

Innovative Sports Marketing Strategy: Beckham X Zidane for Adidas

Adidas, a leading sports brand, was looking to leverage the 2018 World Cup to enhance its brand visibility and engagement. The challenge was to create a compelling content strategy that would resonate with the global audience and extend Adidas' proposition, 'Creativity is the answer'. The brand aimed to demonstrate that creativity can inspire others, bring people together, and elevate individuals from humble beginnings to the world stage. The challenge also involved owning the internet on the day of publishing, which required a unique and engaging approach to content creation and distribution.

Adidas FW23: Overcoming Market Congestion with IoT

Adidas, in partnership with Iris, faced a significant challenge in launching their new range of outdoor apparel, TERREX, into a rapidly growing and congested outdoor market. The market was saturated with various products, brands, and sports, making it overwhelming for consumers who were expected to invest heavily in these individual pieces. The TERREX range was focused on a layering system, including Base Layer, Mid Layer, Insulation, and Outer Layer. However, the primary challenge was that consumers did not understand the concept of layering and its versatility. The target audience for this range was 18-35 year olds and anyone with a love for the outdoors.

Adidas' Transformation into a Credible Outdoor Brand: The 'United By Summits' Case Study

Adidas, a globally recognized sports and fashion brand, was facing a significant challenge in positioning itself as a credible outdoor brand. Despite having high-performance product lines in snow/ski, mountaineering, hiking, and trail running, it was not perceived in the same light as other established outdoor brands like North Face or Arcteryx. The primary challenge was to bring to life its new platform 'United By Summits' and position Terrex, an Adidas product line, as a credible outdoor brand. The task was to break away from the 'sea of sameness' in the outdoor category, which was characterized by similar visuals, narratives, and expectations, and to paint a realistic and inclusive portrait of the outdoors.

Building Player Hype through IoT: A Case Study on Adidas' World Cup 2022 Campaign

Adidas, a soccer-first sports brand, faced a significant challenge in the run-up to the World Cup 2022. The company aimed to make Weston McKennie, Gio Reyna, and Jesus Ferreira the most recognized athletes in the US Men's National Team (USMNT). However, in North America, Adidas' competitors were leading partners of the USMNT and several of their athletes. The challenge was to reach fans where they frequent most, which is social media, and extend the reach even further to inspire local communities. The goal was not only to increase the visibility of the athletes but also to engage new fans and the next generation.

Adidas Predator Edge: Breaking Stereotypes with IoT

Adidas, a globally recognized sports brand, has been launching its iconic football boot brand, the Predator, since 2002. However, the challenge in the recent launch was to break away from the traditional male-dominated narrative and spotlight the growing influence of women in football. The company recognized that women's football is filled with stereotypes and perceived impossibilities. The task was to shatter these stereotypes and position the Predator Edge boots as a change agent. The challenge also included ensuring that the campaign was largely made and run by female creators, a significant shift from the usual practice.

Race to Thrive: Alight's Innovative B2B Marketing Strategy

Alight, a new spinoff from a formerly well-known brand, faced the challenge of making a significant awareness push as their brand started to debut globally. The company was particularly focused on making an impact at industry conferences in Chicago, Las Vegas, and Barcelona. The key to their concept was their new brand promise, 'Reimagining the way people and organizations thrive.' The challenge was to bring this concept to life in a way that would resonate with their target audience and differentiate them from larger, more established competitors.

Alight Solutions: Tackling The Great Resignation with IoT

Alight, a leading provider of integrated benefits, payroll, and cloud solutions, faced a significant challenge in 2021. With new leadership and M&A in preparation for their IPO, the company was transitioning from selling HR products to adding value to the C-suite through a happier, healthier workforce. This shift was particularly crucial amid a global health crisis where the health, wealth, and wellbeing of workers became a top priority for every leader. The company aimed to address one of the most pressing problems of our time: The Great Resignation. However, reaching and influencing the C-suite, a total addressable market of 1.4 million, was a daunting task. The challenge was to create a bold, provocative campaign that would resonate with this audience and position Alight as a solution to the workforce crisis.

Sanofi's Innovative Approach to Managing the Knee Pain Treatment Journey

Sanofi, a global healthcare leader, was looking to establish a Consumer Direct marketing program for Synvisc, a visco-supplement treatment for Osteo Arthritis of the Knee. The primary challenge was to identify and manage leads effectively to drive increased conversion. The company needed a comprehensive strategy to not only generate leads but also to manage them through a customer journey that would result in higher conversion rates. The challenge also involved developing a highly relevant communication stream that would engage the customers and prospects effectively.

Suzuki's Innovative IoT Marketing Strategy for Gogglebox Season 13

Suzuki, a renowned automobile manufacturer, was faced with the challenge of familiarizing the Channel 4 audience with their latest Swift range during the 13th season of Gogglebox. The company wanted to create a unique and engaging marketing strategy that would resonate with the viewers of the popular television show. Following the success of their initial campaign, Suzuki was tasked with creating a fresh batch of idents for the Celebrity edition of Gogglebox. The challenge was to maintain the traditional Gogglebox style while adding a new twist to the idents to keep the audience engaged and interested in the Suzuki Swift range.

Revolutionizing Traditional Banking: Trust Bank's Digital Transformation

Trust Bank, a Singapore-based financial institution, was faced with the challenge of launching a new digital bank in a market dominated by traditional banking brands. The task was to develop a unique positioning for the brand and a launch plan that would make the brand accessible to everyone. The bank also needed to establish a strong presence in places where consumers stood to benefit the most from their product, such as NTUC FairPrice supermarkets. However, the challenge was to combat in-store clutter and effectively communicate their brand message through non-traditional in-store touchpoints.

Revolutionizing Aerospace Services with IoT: A Case Study on United Technologies

United Technologies' aerospace division was on the brink of introducing groundbreaking enhancements to their service offerings. The modifications, repairs, and upgrades of their aftermarket services were revamped, and a new predictive maintenance platform was added to the mix. This new paradigm represented a significant launch opportunity with a unique position, name, and look, all set to debut at an industry trade show in Spring 2018 (MRO Americas). The challenge was to position these new services distinctively while ensuring they still aligned with the company's overarching brand. The team also needed to create a unique identity for the predictive analytics software, which was a crucial part of the new service offering.

Innovation Everywhere: A B2B Marketing Strategy Case Study

The challenge was to engage CIOs in a new way, leveraging the potential of Cloud, Social, Mobile and Big Data technologies. The goal was to enable these CIOs to become the architects of innovation within their businesses. The strategy needed to be comprehensive, encompassing digital display, out-of-home advertising, press, content creation, and strategic partnerships. The ultimate goal was to initiate new sales conversations with Europe's most senior IT professionals and generate significant pipeline revenue.

Ecoffectiveness: A New Approach to Achieving Net Zero Emissions

The challenge at hand is the increasing need for major brands to reach Net Zero emissions as part of their core business targets. This is in line with the global push towards sustainable development goals. The key question that arises is how to increase profitability while simultaneously decreasing emissions to Net Zero. The situation calls for a novel methodology that considers emissions as a key effectiveness measure. The challenge also extends to the need for organizations to participate in the building of a dataset to test this new methodology.

Revolutionizing Rugby: A Case Study on Rapid Rugby's Marketing Strategy

Rapid Rugby, a new format of rugby union, was faced with the challenge of launching its inaugural 2019 Rapid Rugby Showcase Series. The new format, which features 70-minute games and rule changes that encourage teams to keep the ball in play and take more risks, was designed to eliminate the 'boring bits' of the sport. The challenge was not only to communicate this new and exciting format but also to attract a new, entertainment-hungry audience. The goal was not just to appeal to existing rugby fans, but to reach out to a wider audience across various markets in the Asia-Pacific region.

Revolutionizing Mobile Experience: The Samsung Galaxy S6 Edge Case Study

The mobile phone industry has been facing a series of challenges, including poor battery life, inconvenient power cables, and restrictive usage conditions. Consumers have grown weary of these issues and are seeking a more user-friendly and innovative solution. Additionally, the market was saturated with cryptic brand messages that did not effectively communicate the value of the products. Samsung, a global leader in the mobile phone industry, was looking to introduce its new product, the Galaxy S6 Edge, in a way that would address these challenges and stand out from the competition.

Samsung Galaxy A: Engaging Millennials through Experiential Marketing

Samsung was set to launch the new Galaxy A, a handset series designed with entertaining features and a modern, stylish design, aimed at attracting millennials. The challenge was to effectively communicate these features to the target audience in a way that would make the A3 and A5 models desirable objects for them. Traditional marketing strategies might not have been effective enough to capture the attention of millennials, a demographic known for its tech-savviness and desire for unique experiences. Therefore, Samsung needed a unique and engaging approach to introduce the new Galaxy A series to this demographic in Mexico City.

Samsung's Knox Security Platform: A Case Study on Positioning in the Enterprise Mobility Market

Samsung was faced with the challenge of positioning its defense-grade security platform, Knox, at the forefront of European business leaders’ minds when considering enterprise mobility. The market was already fiercely competitive, with global brands like Apple, Microsoft, and Google as major players. Samsung needed to build relevance across a complex map of customers, system integrators, software partners, IT re-sellers, and mobile operators. The goal was to demonstrate how Knox enables businesses to defy barriers and unlock the limitless potential for mobile computing.

A Moon For All Mankind: Samsung's Innovative VR Experience

Samsung, in collaboration with Framestore, Mannetron, and NASA, embarked on a two-year mission to push the boundaries of what a Samsung phone can do and make the experience of walking on the moon accessible to everyone. The challenge was to create a state-of-the-art lunar gravity rig that could simulate the experience of being on the moon, making users feel as if they weigh just 1/6th of their weight on Earth. The team, comprising VFX specialists, simulator engineers, and NASA scientists, aimed to create a 4D lunar gravity virtual reality (VR) experience that was both visually and physically immersive.

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