Abaqus Inc.™ provides mobile workforce management and optimization solutions for small, medium and enterprise customers via its myGeoTracking® platform for mobile devices. The company needed a solution to supplement existing capabilities and seamlessly integrate into its platform. The initial focus was to find an answer to tracking challenges for its clients in the transportation and logistics industries, but it evolved to address mobile workforce management requirements across multiple sectors. This new mindset offered growth opportunities and additional challenges. Unique clients presented hurdles because a majority are in industries with third-party, contingent labor workforces – emergency responders, carrier drivers and owner operators. Tight budgets and end-users with varying technical proficiencies eliminated telematics and a separate dedicated location-based app from consideration. Abaqus was searching for a cross-carrier location-tracking service operating with a pay-per-use model. It needed to be appagnostic, it had to work without any changes to end-user device plans and strong privacy was paramount.

mobileStorm Inc., a mobile communications and email marketing company, was working with businesses in the casino and gaming industries. These customers were interested in a solution that delivered timely entertainment offers and specials to patrons via text messages. The messages also needed to target patrons who were still within property boundaries or in certain areas nearby to encourage repeat business. However, mobileStorm faced a challenge in delivering these messages without first pinpointing the location of the patrons. In this scenario, location context was critical to ensuring the patrons received the right message at the right time.

3Cinteractive Corp. (3C) offers mobile marketing solutions for consumer engagement through its Switchblade™ platform and suite of multi-channel capabilities that include SMS and MMS messaging, mobile coupons, mobile wallet, mobile web, location based services. By 2023, there will be nearly 7.3 billion smartphone users globally and the margin for error in today’s mobile marketplace is razor thin. Americans spend more than 4 hours per day on their mobile device and 3C understood that success today is measured by how much of that time is spent on an app or content produced by your business or your clients. 3C identified location technology as the next multi-functional tool to help secure the longevity of its business. It was looking for location-based solutions that expanded the capabilities of its existing suite of products and 3C also wanted to enhance programs and use cases for its clients. The ability to identify the general location of a mobile device without requiring the installation of a separate application was another critical factor in this search process. An app agnostic solution helps maintain performance speed and it would eliminate another barrier to entry for 3C’s clients and the end consumer. For 3C to command the attention of mobile devices users it would need to find a solution that delivered accuracy, speed, utility and extensibility.

FedEx Corporation is a globally recognized leader in transportation, e-commerce and business services with more than 300,000 team members worldwide. SenseAware® is a service offered to customers seeking enhanced visibility during shipping so they are able to closely monitor the supply chain lifecycle. It features multi-sensor devices with advanced wireless communications software systems to collect and report real-time GPS and sensor-based logistics data from assets located within packages, trailers, pallets and warehouses. With this level of intelligence, FedEx SenseAware customers are able to heighten security, improve efficiency and productivity. As a radio navigation based technology, GPS is a standard industry tool for logistics and tracking but it has certain limitations. GPS is not always available as its signal can be blocked when packages are stored deep within buildings or when physical elements obstruct a signal’s pathway. FedEx SenseAware needed to identify a solution that delivered accurate and real-time tracking information to supplement its GPS-based technology. This was vital to guarantee the high-quality service and tracking data promised to its customers.

KORE, a leading IoT and M2M service provider, faced a challenge when its customers began requesting processes to instantly locate their assets. A significant number of customers utilize older tracking units without GPS-embedded chips and some newer, cost-efficient tracking models are not GPS-enabled. Additionally, many of KORE’s more than 500,000 specialized tracking devices cannot be located via GPS or Wi-Fi technologies. If KORE customers could instant locate assets they would save tens of millions of dollars each year in operating and service costs.

OnAsset Intelligence Inc. is a leading manufacturer of wireless asset tracking devices that utilize global positioning system (GPS) technology to monitor all modes of transit including land, sea and air. Real-time asset tracking and shipment protection are crucial in an age where the convergence of machines, data and analytics have become a more than $200 billion global industry. Reporting reliable timesensitive updates to customers around the world is a core business function for OnAsset to ensure shipments arrive on time. GPS is a radio navigation based technology that is the industry standard for tracking and logistics because it determines location, time and velocity anywhere in the world. OnAsset developed innovative GPS solutions for its wireless devices but there are unique situations in which accurate GPS data is not available. The signal can be unreliable during serious weather events or blocked when physical obstructions interfere with the signal’s pathway. Packages can be stored deep within buildings and metal cargo containers on trucks or ships. OnAsset needed to find a GPS-agnostic option that delivered reliable tracking information regardless of the environment or situation. Preserving service quality for customers was a key differentiator for its business.