Locance > Case Studies > Mobile Network Location Powers Consumer Engagement Solutions

Mobile Network Location Powers Consumer Engagement Solutions

Customer Company Size

Large Corporate

Region

America

Country

United States

Product

Switchblade™ platform
LocationSmart’s cloud-based cross-carrier mobile network location

Tech Stack

Cloud-based technology
API
SMS and MMS messaging

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Revenue Growth
Customer Satisfaction
Brand Awareness

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing
Business Operation

Use Cases

Track & Trace of Assets
Geofencing
Real-Time Location System (RTLS)

Services

Cloud Planning, Design & Implementation Services
System Integration

About The Customer

3Cinteractive Corp. (3C) is a company that offers mobile marketing solutions for consumer engagement. Their product, the Switchblade™ platform, provides a suite of multi-channel capabilities that include SMS and MMS messaging, mobile coupons, mobile wallet, mobile web, and location-based services. With the prediction of nearly 7.3 billion smartphone users globally by 2023, 3C understands the importance of capturing the attention of mobile device users. Americans spend more than 4 hours per day on their mobile device, and 3C's success is measured by how much of that time is spent on an app or content produced by their business or their clients. To secure the longevity of its business, 3C identified location technology as the next multi-functional tool and was looking for location-based solutions that expanded the capabilities of its existing suite of products. They also wanted to enhance programs and use cases for its clients.

The Challenge

3Cinteractive Corp. (3C) offers mobile marketing solutions for consumer engagement through its Switchblade™ platform and suite of multi-channel capabilities that include SMS and MMS messaging, mobile coupons, mobile wallet, mobile web, location based services. By 2023, there will be nearly 7.3 billion smartphone users globally and the margin for error in today’s mobile marketplace is razor thin. Americans spend more than 4 hours per day on their mobile device and 3C understood that success today is measured by how much of that time is spent on an app or content produced by your business or your clients. 3C identified location technology as the next multi-functional tool to help secure the longevity of its business. It was looking for location-based solutions that expanded the capabilities of its existing suite of products and 3C also wanted to enhance programs and use cases for its clients. The ability to identify the general location of a mobile device without requiring the installation of a separate application was another critical factor in this search process. An app agnostic solution helps maintain performance speed and it would eliminate another barrier to entry for 3C’s clients and the end consumer. For 3C to command the attention of mobile devices users it would need to find a solution that delivered accuracy, speed, utility and extensibility.

The Solution

3C selected LocationSmart’s cloud-based cross-carrier mobile network location for its broad reach, performance speed and versatility in implementation. This application program interface (API) from LocationSmart reports assisted GPS (AGPS), Cell-ID and Geographic Address intelligence from its extensive carrier network for mobile devices. LocationSmart’s mobile network location covers 95 percent of the U.S. and reaches 400 million subscribers nationwide due to its longstanding relationships with AT&T, Sprint, T-Mobile, Verizon, MetroPCS GSM, US Cellular and other carriers. These relationships along with the API’s technology result in a streamlined and efficient carrier submission and approval process. As an app agnostic technology, the API offers quick integration and functions seamlessly within existing programs and applications. It also provides industry-best privacy with unspoofable location and multiple consent options including opt-in and opt-out management. LocationSmart’s mobile network location enables 3C to enhance its product suite and empower its customers to run programs quicker and more effectively.

Operational Impact

3C expanded the capabilities of its product suite and its clients are also empowered to offer location-based solutions to the end consumer.
LocationSmart’s mobile network location enables 3C and its clients to gather new valuable insight around consumer behavior to better attract, engage and retain target audiences in the buying cycle.
The API offers quick integration and functions seamlessly within existing programs and applications.
It also provides industry-best privacy with unspoofable location and multiple consent options including opt-in and opt-out management.

Quantitative Benefit

Added additional 5 percent lift to 3C clients’ revenue in 2015 with a continued upward trend
Optimizes ROI with better, more accurate analytics for audience targeting, content delivery and A/B testing
Streamlines carrier submission and approval process
Minimizes impact to battery life of customer’s mobile device