Mobile Network Location Powers Consumer Engagement Solutions
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Switchblade™ platform
- LocationSmart’s cloud-based cross-carrier mobile network location
技术栈
- Cloud-based technology
- API
- SMS and MMS messaging
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
- Brand Awareness
技术
- 平台即服务 (PaaS) - 连接平台
适用行业
- 电信
适用功能
- 销售与市场营销
- 商业运营
用例
- 资产跟踪
- 地理围栏
- 实时定位系统 (RTLS)
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
3Cinteractive Corp. (3C) is a company that offers mobile marketing solutions for consumer engagement. Their product, the Switchblade™ platform, provides a suite of multi-channel capabilities that include SMS and MMS messaging, mobile coupons, mobile wallet, mobile web, and location-based services. With the prediction of nearly 7.3 billion smartphone users globally by 2023, 3C understands the importance of capturing the attention of mobile device users. Americans spend more than 4 hours per day on their mobile device, and 3C's success is measured by how much of that time is spent on an app or content produced by their business or their clients. To secure the longevity of its business, 3C identified location technology as the next multi-functional tool and was looking for location-based solutions that expanded the capabilities of its existing suite of products. They also wanted to enhance programs and use cases for its clients.
挑战
3Cinteractive Corp. (3C) offers mobile marketing solutions for consumer engagement through its Switchblade™ platform and suite of multi-channel capabilities that include SMS and MMS messaging, mobile coupons, mobile wallet, mobile web, location based services. By 2023, there will be nearly 7.3 billion smartphone users globally and the margin for error in today’s mobile marketplace is razor thin. Americans spend more than 4 hours per day on their mobile device and 3C understood that success today is measured by how much of that time is spent on an app or content produced by your business or your clients. 3C identified location technology as the next multi-functional tool to help secure the longevity of its business. It was looking for location-based solutions that expanded the capabilities of its existing suite of products and 3C also wanted to enhance programs and use cases for its clients. The ability to identify the general location of a mobile device without requiring the installation of a separate application was another critical factor in this search process. An app agnostic solution helps maintain performance speed and it would eliminate another barrier to entry for 3C’s clients and the end consumer. For 3C to command the attention of mobile devices users it would need to find a solution that delivered accuracy, speed, utility and extensibility.
解决方案
3C selected LocationSmart’s cloud-based cross-carrier mobile network location for its broad reach, performance speed and versatility in implementation. This application program interface (API) from LocationSmart reports assisted GPS (AGPS), Cell-ID and Geographic Address intelligence from its extensive carrier network for mobile devices. LocationSmart’s mobile network location covers 95 percent of the U.S. and reaches 400 million subscribers nationwide due to its longstanding relationships with AT&T, Sprint, T-Mobile, Verizon, MetroPCS GSM, US Cellular and other carriers. These relationships along with the API’s technology result in a streamlined and efficient carrier submission and approval process. As an app agnostic technology, the API offers quick integration and functions seamlessly within existing programs and applications. It also provides industry-best privacy with unspoofable location and multiple consent options including opt-in and opt-out management. LocationSmart’s mobile network location enables 3C to enhance its product suite and empower its customers to run programs quicker and more effectively.
运营影响
数量效益
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