Alodokter, a leading Indonesian healthcare super app, faced significant challenges in maintaining user engagement. The nature of healthcare apps means that users typically only engage with them when they are unwell. However, during the global pandemic, Alodokter recognized the importance of reaching out to users with timely and relevant information about precautionary and safety measures. The challenge was to educate users using doctor-approved and certified resources within the app, including healthcare articles on a wide variety of subjects and topics. The goals were to increase app engagement to reduce churn and boost retention, improve click-through rates (CTRs) and conversion rates of push campaigns to uplift engagement, and increase active users across the app.

OptimizeFT, a California-based digital banking software company, was facing challenges with its in-built system for orchestrating communication with third-party vendors like Airship and Twilio. The integration of this system was tied to the development schedule of their core platform, which meant that any changes required waiting for standard platform deployments. This process was proving to be cumbersome and inefficient. OptimizeFT's business goals included providing a cost-effective solution to both large and small organizations without compromising on critical features, analyzing, monitoring, and optimizing user preferences, sending real-time updates for an enhanced user experience, and minimizing the operational hassle involved in integration and customer interactions.

Airtel Xstream, a video streaming platform, was faced with the challenge of increasing user engagement and retention on their mobile platforms. The platform, which offers 350+ Live TV Channels, 10000+ Movies, 100+ TV Shows, Originals, and more, was looking to revolutionize the mobile entertainment streaming landscape. However, the COVID-19 pandemic had significantly reshaped user content consumption patterns. The Growth and Content teams at Airtel Xstream were tasked with growing engagement on the Android and iOS mobile apps while retaining newly acquired users. Their primary focus was to increase content consumption, measured by 'Streamtime' and 'Streamtime-per-subscriber' metrics. Additionally, they aimed to improve the N-day Retention metric, which tracks the number of users who have opened the Xstream mobile app and consumed video content at least once within a period of time.

Mashreq Neo, a digital banking app launched by Mashreq, one of UAE’s best performing banks, faced a significant challenge in integrating their mobile app into the larger omnichannel customer experience. The app was initially perceived as just another touchpoint to engage with customers, leading to a siloed approach where customer data across channels and services was stored separately and not flowing into a centralized platform. This resulted in high drop-off rates at the onboarding stage and low adoption rates on key features such as debit card spends, quick remit for salary and international transfers, and the bank's loyalty program, Salaam Points. The goals were to increase customer onboarding by offering unified communication to ease app adoption, boost debit card adoption and spends by driving day-to-day app transactions, and improve loyalty program consumption by driving debit card and quick remit usage.

Future Pay, a wallet app by Future Group, faced a challenge in tracking user interactions with promotional banners on their home screen. These banners, which redirected users to selected brand pages, were a key part of their marketing strategy. However, the Future Pay product team was unable to track clicks on these banners or measure conversions from users who landed on these brand pages. This lack of visibility made it difficult to assess the effectiveness of their marketing efforts and optimize their engagement strategy. The team wanted to understand user behavior and drop-off on these banners, hoping that this would help them offer more personalized engagement and boost traffic and conversions. The criteria for a solution were to help the team understand user behavior and drop-off on these banners.