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Skullcandy Streamlines Global Operations with Amplifi's PIM + DAM Solution
Skullcandy, a global consumer electronics company, was facing a significant challenge in managing and sharing product content and digital assets with its hundreds of SKUs and over 500 distributors and retailers worldwide. The company was using internal systems like Dropbox and email for content management, which proved to be inefficient, unreliable, and time-consuming. The process of sharing, storing, and managing content was cumbersome and wasteful of valuable resources. Moreover, the idea of creating an in-house solution was deemed more problematic and maintenance-heavy than beneficial.
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