Skullcandy Streamlines Global Operations with Amplifi's PIM + DAM Solution
Applicable Industries
- Electronics
- Equipment & Machinery
Applicable Functions
- Maintenance
- Sales & Marketing
Use Cases
- Inventory Management
- Time Sensitive Networking
Services
- System Integration
About The Customer
Skullcandy is a worldwide consumer electronics company specializing in audio products. With hundreds of SKUs and over 500 distributors and retailers globally, the company needed a versatile and efficient system to manage and share digital assets and product information to all stakeholders. The company has over 300 employees and was previously using internal systems like Dropbox and email for content management, which proved to be inefficient and unreliable.
The Challenge
Skullcandy, a global consumer electronics company, was facing a significant challenge in managing and sharing product content and digital assets with its hundreds of SKUs and over 500 distributors and retailers worldwide. The company was using internal systems like Dropbox and email for content management, which proved to be inefficient, unreliable, and time-consuming. The process of sharing, storing, and managing content was cumbersome and wasteful of valuable resources. Moreover, the idea of creating an in-house solution was deemed more problematic and maintenance-heavy than beneficial.
The Solution
Skullcandy adopted Amplifi's all-in-one Product Information Management (PIM) and Digital Asset Management (DAM) solution to streamline product content sharing for its internal teams and external retailers worldwide. This single-source system is designed for safe, accurate, and efficient product content management and sharing. Key features of the solution include product categorization and drilldown for marketing and creative teams, AI search functionality, easy kit exports for sales presentations and pitches, version control to keep outdated info and assets out of circulation, speedy digital import and file conversion tools, easy access and onboarding process, and a responsive customer support team. The solution has been fully adopted company-wide and has eliminated the need for tedious, repetitive, and time-consuming work.
Operational Impact
Quantitative Benefit
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