Writer

Adore Me, a fast-growing startup, was facing challenges with content generation. The company was looking for a solution to handle the 'boring, structured stuff' that was taking up a significant amount of their writers' time. They wanted their writers to focus on more creative endeavors and work on the next big project or campaign. The company was also keen on staying ahead of the curve, exploring tools and technologies that could become part of every retailer's toolkit in the future. The challenge was to find a tool that could cater to their specific needs, deliver on its promises, and help make their processes better and more efficient.

Ellevest, a financial services company, was facing a significant challenge in maintaining its unique brand voice and inclusive style guide across all its content. The company's content strategy was built by women for women, aiming to address the gender gap in the financial services industry. However, the company was struggling with inefficiencies and bottlenecks in the content creation process. Much of the company's brand voice and style guide knowledge was held by a few individuals who had been with the company for years. This situation created a bottleneck, as only these individuals could effectively edit content to ensure it aligned with the company's voice and style guide. The challenge was to find a way to train more people on the style guide more quickly, release these bottlenecks, and empower more team members to create content that accurately represented the brand.

iManage, a leading provider of work product management solutions, faced a significant challenge in scaling their knowledge management resources. The company had a wealth of knowledge to harness, not just from the support team but from the entire organization. However, the process of reviewing and editing content before publishing led to a backlog of articles, hindering their ability to scale and discouraging potential authors. The company needed a solution that would enable them to quickly and efficiently publish quality content, without the need for extensive review and editing. Additionally, they needed a way to ramp up new writers on iManage’s style guides and content guidelines, and to enable a team-publishing model that would allow non-writers to produce great content.

UiPath, a leading enterprise software company, faced a significant challenge in maintaining brand consistency as it grew rapidly. A few years ago, the company underwent a complete brand revamp, evolving into a conversational, friendly, and engaging brand voice. However, as the company expanded, it struggled to maintain this brand voice across all its content. The company lacked a single source of truth for identifying how to format a product name correctly or how to write and sound like UiPath. The initial solution was a 65-page content style guide, but it proved to be a burden to distribute and expect all contributors to understand and follow it. The challenge was to find a dynamic, living, breathing source that could help maintain brand consistency across the company.

Alva Labs, a company building a candidate assessment platform aimed at reducing bias and creating a more inclusive hiring process, was in the process of transitioning from sales-led growth to product-led growth. This transition required their website to function as a 24/7 salesperson, necessitating a variety of content offerings for their target audience, which primarily consisted of talent acquisition professionals, recruiters, HR managers, and CHROs. The content needed to reflect Alva's brand pillars of being aspirational, progressive, essential, and approachable. However, maintaining brand consistency across all content was a challenge, especially as some of their content production staff were not native English speakers. Furthermore, Alva operates in a competitive market, making brand differentiation through language crucial to their content strategy.