Writer > Case Studies > AI-Driven Content Generation: A Case Study on Adore Me's Strategic Shift

AI-Driven Content Generation: A Case Study on Adore Me's Strategic Shift

Technology Category

Sensors - Level Sensors

Applicable Industries

Equipment & Machinery

Services

Training

About The Customer

Adore Me is a fast-growing startup with 290 employees. The company launched several products in 2021 and is always looking for ways to stay ahead of the curve. They believe that AI and content generation tools will become a part of every company, especially retailers. Adore Me values creativity and innovation, and they want their employees to focus on the next big project or campaign rather than repetitive, monotonous tasks. They were looking for a tool that could cater to their specific needs, deliver on its promises, and help make their processes better and more efficient.

The Challenge

Adore Me, a fast-growing startup, was facing challenges with content generation. The company was looking for a solution to handle the 'boring, structured stuff' that was taking up a significant amount of their writers' time. They wanted their writers to focus on more creative endeavors and work on the next big project or campaign. The company was also keen on staying ahead of the curve, exploring tools and technologies that could become part of every retailer's toolkit in the future. The challenge was to find a tool that could cater to their specific needs, deliver on its promises, and help make their processes better and more efficient.

The Solution

Adore Me chose Writer, an enterprise-grade generative AI platform, to address their content generation challenges. Unlike other AI products, Writer's training happens securely on a company's own provided data, ensuring that the content generated is consistent and on-brand. The platform was chosen for its ability to solve real business problems and make processes more efficient. Writer created a custom template for Adore Me's press releases, which are highly structured and time-consuming to write. The AI platform was able to generate a press release that passed their 'Turing test', even generating a quote from the CEO without being specifically asked to do so. This demonstrated the platform's potential to make their content generation process easier and more efficient.

Operational Impact

Adore Me's decision to use Writer for their content generation needs has resulted in significant operational benefits. The AI platform has taken over the task of generating 'boring, structured' content, freeing up the writers to focus on more creative tasks. The custom template for press releases has made the process of writing these highly structured documents much easier and less time-consuming. The platform's ability to generate content that is consistent and on-brand has also helped maintain the company's brand image and voice. Overall, the use of Writer has made Adore Me's content generation process more efficient and effective.

Quantitative Benefit