Justin Blase, a marketer with a keen interest in automation, wanted to build an eCommerce business that ran almost entirely on automation without compromising on the quality of the product or the uniqueness of the business. He was interested in print-on-demand services and loved the idea of not holding any inventory other than digital image files in the cloud. However, he lacked coding skills and needed a solution that would allow him to automate various aspects of his business, from product creation to post-purchase processes, without the need for a developer.

Unspun, a clothing brand specializing in custom-designed jeans, aimed to disrupt the wasteful cycle prevalent in the apparel industry where clothes are produced in bulk, shipped to stores, and often discarded if unsold. The company's unique selling proposition was its high-touch, personalized customer experience, where every pair of jeans is bespoke and made-to-measure for the individual customer. However, the challenge lay in scaling this highly personalized, seemingly unscalable process. The company needed to connect various tools and workflows to create and scale this unique customer experience. The challenge was to automate a process that felt unique, personal, and not scalable, and do it at scale. The company also needed to bridge the gap between the manufacturing world and the customer-facing world.

The Ethereum network has seen a surge in usage, with over 177 million Ethereum addresses in existence and tens of thousands added each day. This high network usage, while signaling strong adoption, also points to a need for scalability and privacy-enhancing solutions. The challenge was to provide a solution that could handle the increasing demand for transactions on the Ethereum Mainnet and permissioned blockchains, while also ensuring privacy and confidentiality of transactions. The need for scalability was particularly pressing in areas such as decentralized finance (DeFi), non-fungible tokens (NFT), gaming, Web 3.0 and the metaverse, where the creativity of projects on Ethereum is exploding.

In July 2021, renowned artist Damien Hirst released his first NFT collection, 'The Currency', on Palm, an Ethereum sidechain. The collection consisted of 10,000 NFTs, each corresponding to a unique physical artwork stored in a secure vault in the UK. The project aimed to explore the boundaries of art and currency, challenging collectors to choose between the digital NFT or the physical artwork, with the unchosen one being destroyed. The challenge was to successfully allocate, mint, and distribute these NFTs to over 32,000 users from 130 countries who applied to purchase them. The process needed to be seamless and accessible, even for users new to the Web3 space. Furthermore, the project required a secure and efficient platform to handle the high volume of transactions and the unique nature of the NFTs.

The healthcare sector is a complex ecosystem that requires seamless coordination and collaboration between various participants including doctors, clinicians, nurses, administrative staff, and patients. However, the lack of proper coordination and collaboration often leads to administrative waste, which is estimated to exceed $200B annually in the US. This inefficiency accounts for up to 34% of total healthcare costs. The costs are even higher when considering the real health consequences of delayed or improper diagnosis due to misinformation. Furthermore, the healthcare sector deals with sensitive data, including Personally Identifiable Information (PII), which cannot be shared outside of the immediate network. Therefore, healthcare workers need to have confidence in the data they use, and healthcare organizations need to ensure data integrity and know that the data was not tampered with.

The fantasy gaming industry, a multi-billion dollar market, is dominated by a few large companies such as ESPN, Yahoo, FanDuel, and DraftKings. These platforms allow fans to select players, form teams, join leagues, and compete against other users. However, the value generated by these games largely remains with these big companies, with users and athletes having limited opportunities to monetize their participation. Furthermore, users have no real impact on the performance of their roster. This situation presented an opportunity for innovation and disruption, which is what Cydisys aimed to achieve when they partnered with Kaleido to create AnteFame, a blockchain-backed play-to-earn game centered around Formula 1.

The Life & Annuities industry faces significant challenges in data sharing during the death notification process. Deceased individuals often have overlapping financial products across multiple carriers, leading to potential matching of these deceased individuals among the carriers' claims records. This situation creates a need for a secure, efficient, and timely data exchange system. The process of notifying all parties holding a policyholder's policy upon their death is time-consuming, costly, and risky. Furthermore, when a deceased individual had policies or financial instruments with more than one carrier, a median of a 55-day gap in payment exists for the second carrier payout. This delay indicates that one carrier often learns of the death earlier than others, highlighting the need for a system that can expedite the death benefits process.

MeUndies, a company known for its comfortable underwear and sustainable business practices, faced a significant challenge in managing projects across different teams. Each team had its preferred project management tools, leading to a disjointed and inefficient workflow. The Customer Experience team preferred Asana, while the Dev team used Pivotal Tracker. This led to a situation where requests were initiated and communicated in Asana, then duplicated in Pivotal Tracker, requiring updates in both systems. This was not a sustainable workflow, especially for a lean team aiming to maximize their time efficiency. The challenge was to find a way to integrate these tools and reduce the amount of times someone has to communicate something, thereby improving overall efficiency.

Mode Analytics, a company providing collaborative analytics to customers like Lyft, Trello, and Shopify, was facing a challenge with time-consuming manual tasks. The Senior Demand Generation Manager, Alexa Guerra, identified that tasks such as exporting leads and uploading them to marketing automation software Marketo were prone to human error and negatively impacted workflow. Additionally, Mode had to manually notify each company about the status of their job listing on their jobs board for analysts, data scientists, and data engineers. They also collected leads from G2 Crowd, a business and software review site, which required additional manual work. Furthermore, Mode wanted to improve transparency and visibility of go-to-market processes across the company, but found it difficult to communicate wins effectively.

obo. Agency, an account-based marketing firm, was facing a significant challenge in managing and navigating through APIs of custom software used by their clients. The team was tasked with improving marketing automation, optimizing sales processes, and driving engagement through content and design. This required them to work with these APIs and connect them to other tools. However, the APIs were often disorganized and poorly documented, making the task time-consuming and complex. Business Solutions Analyst, Doug Puccetti, spent a significant portion of his day sifting through these APIs, strategizing how to extract data from a client's API and send it to new, efficient systems. Additionally, the manual migration of data when changing systems was a tedious task that consumed a lot of time and often had to be restarted from scratch if there was an issue with the upload.

Outbrain, a content and product discovery feed, was facing challenges in managing leads efficiently. The company wanted to enable their sales team to reach out to leads as quickly as possible. The process of manually managing leads was tedious, error-prone, and time-consuming. The company was also looking for ways to add more information to the leads before sending them to Salesforce. The challenge was to find a tool that could automate the lead management process, reduce errors, and save time.

Poka, a manufacturing tech company, was facing challenges in maintaining SOC 2 compliance and other security workflows. The company's information security, risks, and compliance analyst, Mathieu Marcotte, was tasked with finding a system that would minimize risk and human error while ensuring their records were always up-to-date. The software solutions they found were either outdated, too expensive, or not agile enough for their startup. They needed a system that would support their information security and compliance processes, and provide the flexibility to create their own SOC 2 controls that exactly fit their needs.

Meny Hoffman, the host of 'Let's Talk Business' podcast and CEO of Ptex Group, was facing a significant challenge in managing the podcast alongside his other responsibilities. The podcast, which features interviews with business owners and thought leaders, required a considerable amount of time and effort to manage, particularly in the onboarding process for the more than 70 guests featured. The process involved multiple steps, including sending emails to guests, preparing interview assets and questions, and maintaining records. Without automation, managing these tasks was overwhelming and time-consuming, making it nearly impossible to launch the podcast.

RoverPass, a platform that simplifies the search and reservation process for campers and RVers, was facing a significant challenge in keeping their team informed. With over 20,000 campsites and RV parks listed on their platform, tracking all the activities such as bookings, cancellations, and payments manually was proving to be a daunting task. The team had to deal with a multitude of tasks including notifying sales reps of new opportunities, handling failed payments, and communicating with partners. The process was not only time-consuming but also prone to errors and inefficiencies. The challenge was to create an efficient workflow that would automate the notification process and keep the team updated in real-time.

ScholarMatch, a San Francisco-based nonprofit, is dedicated to assisting low-income and first-generation students in their journey to college. The organization's mission is to help these students apply for, afford, and succeed in college. In 2016, their efforts resulted in 698 students attending college, with 97% of them on track to graduate. However, the organization faced a challenge in efficiently managing and responding to student feedback. They used an online feedback form via Gravity Forms to stay in touch with students' needs and gauge how well ScholarMatch was meeting their expectations. However, the process of sorting, viewing, and responding to this feedback was time-consuming and inefficient. The team needed a solution that would allow them to quickly and effectively process student feedback, enabling them to improve their services and support more students.

Bump, a company committed to building electrical charging stations, was faced with the challenge of understanding and reducing its environmental footprint. The company was aware of the significant climate crisis and the role of mobility in contributing to CO2 emissions, which account for more than 30% in Europe. Bump's mission was to reduce these emissions by deploying charging stations without any financing to democratize the electric vehicle. However, to effectively work towards this mission, Bump needed to understand its main emissions and devise strategies to reduce them as much as possible.

Crewdle, a technology company, was committed to reducing its environmental footprint to the minimum. The company wanted to partner with like-minded companies and complete a carbon assessment to understand its carbon emissions better. The challenge was to identify the areas where the company was contributing to carbon emissions and find ways to offset the emissions they could not eliminate. The company was also keen on creating sustainable products and needed a clear understanding of their carbon footprint to achieve this goal.

Détecnet, a private investigation agency specializing in strategic data retrieval, was seeking a straightforward solution to conduct their Greenhouse Gas (GHG) assessment. The company wanted to contribute to the fight against climate change and understood the importance of measuring their carbon emissions as a first step towards reducing them. However, they needed a tool that could help them quantify their carbon footprint accurately and efficiently. The challenge was not only to account for direct and energy-related emissions (Scope 1 & 2) but also to consider indirect emissions caused by service providers and services used by the company (Scope 3).

Ecologie Urbaine & Citoyenne, an agency specializing in the ecological transition of territories and cities, was seeking a simple and effective solution to conduct their first Greenhouse Gas (GHG) assessment. The agency recognized the need to measure their carbon footprint to structure their environmental policy and devise an action plan for long-term emission reduction. However, they faced the challenge of finding a reliable and user-friendly tool to measure their GHG emissions. The assessment needed to consider not only direct and energy-related emissions (Scope 1 & 2) but also indirect emissions caused by service providers and services used by the company (Scope 3).

Emlyon business school, a globally recognized institution with over 9,020 students and 125 nationalities across six campuses, was facing a significant challenge in managing its carbon footprint. The school's carbon emissions were at a staggering 11,000t CO2 per year, equivalent to 6100 round trips from Paris to New York. The main contributors to these emissions were travel (49.1%), services purchase (28.7%), energy (6.3%), and fixed assets (6.1%). Given the alarming IPCC reports and the growing interest of students in socio-ecological issues, it was crucial for the school to adopt a strong environmental strategy. The school was committed to achieving Net Zero by 2050, in line with the Paris Accords, but needed a structured plan to reduce its emissions over the long term.

Invivox, a Bordeaux-based start-up, has developed a platform for connecting doctors, surgeons, and specialists for training courses. The company organizes travel for medical professionals to learn new surgical techniques and innovative approaches. However, Invivox recognized the need to reconcile the three pillars of sustainable development: the environment, the economy, and society. The company believed that health and medico-social institutions are major players in sustainable development, and the links between environment and health are significant and integral. Therefore, Invivox decided to carry out a Greenhouse Gas (GHG) assessment to understand its carbon footprint and take appropriate action. The company found that the purchase of services represented the majority of its carbon footprint.

Kalray, a leading semiconductor company, recognized the need to reduce its carbon emissions and lower its carbon footprint. However, the company faced the challenge of not having a clear understanding of its current greenhouse gas (GHG) emissions. They needed to measure their emissions and identify areas for improvement. The challenge was not only to calculate the carbon footprint but also to involve the entire business in the process of reducing emissions. The company wanted to earn its first badge towards its Net Zero trajectory, but it needed a comprehensive and intuitive solution to measure and manage its carbon emissions.

mc2i, a digital transformation consulting firm, was committed to reducing its carbon emissions as part of its environmental responsibility. However, the firm faced challenges in measuring and monitoring its carbon footprint, raising awareness among its employees, and engaging its service providers in the process. The firm needed a comprehensive understanding of its practices and activities to implement effective solutions for reducing its environmental footprint. The task of carrying out a carbon footprint analysis was energy-consuming and tedious, as the required elements were scattered throughout the organization. The firm also wanted to go beyond the regulatory requirement of carrying out a carbon assessment including scope 1 and 2 only, every five years. Given their core business and steady growth, they felt it necessary to carry out a full carbon assessment, including the impact of digital uses and materials, services, etc.

MMA general agents Stéphane MASSARDIER & Hervé VISINI were faced with the challenge of understanding their company's carbon footprint and the role digital technology played in it. They wanted to commit themselves and their ecosystem to a more sustainable future. However, to reduce their greenhouse gas (GHG) emissions, they first needed to measure them. This was a complex task that required a reliable and intuitive solution. They also wanted to structure their environmental policy and devise an action plan for long-term emission reduction. The challenge was not only to measure their emissions but also to involve managers in major emission items and define impactful reduction actions that align with their 2021 development and growth objectives.

PayFit, a company dedicated to simplifying payroll management for businesses, was seeking to understand and reduce its carbon footprint. The company wanted to evaluate the share that digital technology could have in its carbon emissions and commit to a climate-friendly business strategy. PayFit was faced with the challenge of conducting an initial Greenhouse Gas (GHG) assessment to understand its environmental impact better. The company was also interested in earning its first badge towards a Net Zero trajectory. However, PayFit was torn between two options for conducting the carbon assessment: a consultancy firm or a start-up solution like Greenly. While consultancy firms offered detailed analysis and support, they were more expensive and time-consuming. On the other hand, start-ups stood out for their speed.

People of Verso, an independent communications consultancy agency with a unique experience in the retail sector, was keen on understanding and reducing its carbon footprint. The company wanted to evaluate the portion of travel in their carbon emissions and commit to a more sustainable ecosystem. However, to reduce their greenhouse gas (GHG) emissions, they first needed to measure them. This was a challenge as they lacked the necessary tools and expertise to accurately calculate their carbon footprint. They also needed to structure their environmental policy and devise an action plan to reduce their emissions in the long term.

Platform.sh, a cloud platform engineered to simplify building, managing, and scaling websites and applications, was facing a significant challenge in reducing its carbon footprint. The company was committed to minimizing the environmental impact of its activities and its clients' applications hosted in the cloud. However, the company was grappling with the complexities of accurately measuring its carbon emissions, optimizing its high-density computing and application, deploying location-based hosting, and investing consistently in research and development. The company was also keen on educating its clients and stakeholders about its greener hosting MODE strategy, which includes measuring, optimizing, deploying, and educating. The challenge was to implement this strategy effectively to reduce the carbon footprint.

Sêmeia, a company that designs and implements services for patients and doctors to extend the medical time dedicated to monitoring and patient relations, was looking to commit itself and its ecosystem to reducing its carbon footprint. However, to reduce its greenhouse gas (GHG) emissions, it was essential to measure them first. The company needed a solution that would allow it to calculate its carbon footprint accurately, structure its environmental policy, and draw up an action plan to reduce its emissions in the long term. The challenge was to find a simple, intuitive, and recognized solution in the market that could help them achieve these objectives.

Smart, an independent advertising technology company, is committed to providing transparency and value optimization in the adtech ecosystem. However, as a global company, Smart recognized the growing importance of Corporate and Social Responsibility (CSR) and the need to reduce its environmental impact. The company's 2020 Carbon Footprint Report revealed a total carbon emission of 2249t.CO2/year, including digital emissions, emissions from purchasing, and transport emissions. The report also highlighted the need for 1000 hectares of growing forest to compensate for these emissions. As Smart continues to grow rapidly, the company is aware of the potential increase in its carbon footprint due to expanding headcount and the return of travel post-lockdown. The challenge was to understand their current environmental impact, identify areas of improvement, and implement measures to reduce their carbon emissions.

Stack Infrastructure, a provider of digital infrastructure to innovative companies, faced a significant challenge in understanding and managing its environmental impact. Operating in an energy and asset-intensive industry, the company had a distinct obligation to understand and report its carbon emissions to its datacenter tenants, which include some of the largest hyper scalers in the world. However, the company lacked the necessary data to measure its carbon emissions and set reduction goals. This lack of data also hindered the company's ability to communicate effectively with its tenants about their proportion of carbon emissions in a given facility. The challenge was to find a solution that would enable Stack Infrastructure to measure and reduce its carbon footprint, and communicate this information effectively to its tenants.