abastece-aí Enhances Analytics and Decision-Making Capabilities with Google Cloud Migration
Technology Category
- Analytics & Modeling - Machine Learning
- Infrastructure as a Service (IaaS) - Public Cloud
Applicable Industries
- Education
- Equipment & Machinery
Applicable Functions
- Procurement
- Product Research & Development
Use Cases
- Inventory Management
- Predictive Maintenance
Services
- Cloud Planning, Design & Implementation Services
- Training
About The Customer
abastece-aí is a fintech company that is part of Grupo Ultra. The company provides a wide array of products and benefits through its app, linked to the Km de Vantagens customer loyalty program. The app aims to increase purchasing power and make life easier for Brazilian vehicle owners. Customers can use the app to pay for gas at registered stations, earn points for the Km de Vantagens program, and trade them for benefits, coupons, or cashbacks. The company has a significant customer base of around 36 million registered customers and 220 employees throughout Brazil. Grupo Ultra, the parent company, has a presence in most of Brazil and seven other countries.
The Challenge
abastece-aí, a fintech company with over 36 million customers, was facing a significant challenge in its growth trajectory. The company lacked a structured data environment that could cross-reference data from various sources and analyze longer historical periods. This lack of a comprehensive data environment resulted in delays in data acquisition, hindering operations. The company also needed dashboards with automatic updates to streamline its operations. The company was in urgent need of a service provider that could offer a customizable solution and enhance the insights generated from its data. The requirements for the new service provider included lower deployment cost, shorter development time, improved scalability, a steeper learning curve for employees, and more tools for integrations.
The Solution
abastece-aí chose Google Cloud as its service provider based on its requirements. The migration to the public cloud and deployment began in January 2021 and was completed in May of the same year. Google Cloud’s team provided support throughout the process, helping deploy the best strategies and achieve a seamless execution. abastece-aí built its data analytics system in Google Cloud, consolidating information in a data lake based on BigQuery. The solution processes over 250 TB of data every month. Cloud Data Fusion was used to manage the database ingestion flows of the app and the company's customer loyalty program, Km de Vantagens. Vertex AI and its integration with the Python programming language facilitated the use of machine learning in the platform. The tools’ accessibility and easy interconnection allowed for testing new products and accelerating operational processes.
Operational Impact
Quantitative Benefit
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