Accelerating Capgemini's Sales Velocity with Aptivio's AI Platform

Capgemini is a global leader in consulting, technology services, and digital transformation. The company is at the forefront of innovation, addressing a wide range of clients’ opportunities in the evolving world of cloud, digital, and platforms. With a presence in over 50 countries, Capgemini offers a broad array of services and solutions across 39 product lines and 122 offerings. The company was seeking a solution to accelerate its sales and increase its competitiveness in the market.

Capgemini, a global leader in consulting, technology services, and digital transformation, was seeking to accelerate its sales in a competitive market. The company needed an AI Sales solution that could be deployed globally across their 39 product lines and 122 offerings. The solution was required to detect and prioritize hidden revenue opportunities, increase user adoption, and lower the cost of sales. The challenge was to find a product that could meet all these requirements, and Capgemini was considering three options: building a custom sales intelligence tool and sourcing the data themselves, patching together the current best-of-breed sales enablement tools from well-known vendors, or finding a single vendor that could satisfy all requirements with an easy-to-setup and use UI.

After a thorough evaluation of the major players in the competitive market of Sales Intelligence, Capgemini chose Aptivio’s Buyer Intent AI platform. The platform was chosen due to its advanced insight into prospects’ online behavior at every stage, its ability to identify buyers, their intent, and accurate contact resolution, and its integration capabilities into Capgemini's existing CRM (Salesforce), Marketing Automation (Pardot), and various Digital Advertising solutions. The platform provided Capgemini with a previously unattainable level of granular control of keywords and signals, and visibility into buying behavior coupled with the contact resolution they required.

• The implementation of Aptivio’s Buyer Intent AI platform resulted in significant operational benefits for Capgemini. The platform provided the company with a level of control and insight into buying behavior that was previously unattainable. This allowed Capgemini to detect and prioritize hidden revenue opportunities more effectively, leading to an increase in user adoption and a decrease in the cost of sales. The platform's integration capabilities also streamlined Capgemini's operations by seamlessly integrating with their existing CRM, Marketing Automation, and Digital Advertising solutions.

• 40% increase in the number of sales-ready results leads to involvement in marketing advertising

• 28k pre-qualified opportunities detected

• 40% more high-intent leads