Accelerating Growth Experiments: Clockwise's Journey with Real-Time Data Syncing
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Equipment & Machinery
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
- Time Sensitive Networking
About The Customer
Clockwise is a Software as a Service (SaaS) productivity tool that aids busy professionals in managing their meeting schedules and finding more time for uninterrupted work. The company has been operational since 2016 and has helped its users free up over 2 million hours of focus time. Clockwise's primary goal is to enhance productivity by optimizing meeting schedules and providing more time for focused, uninterrupted work. The company serves a wide range of professionals who need efficient scheduling solutions to manage their busy work lives.
The Challenge
Clockwise, a SaaS productivity tool, was facing a significant challenge in getting product usage and engagement data to its go-to-market teams. The process of setting up data for segmentation growth experiments was time-consuming, often taking weeks to complete. This delay was primarily due to the long data engineering queue. The lack of real-time data syncing was hindering the company's ability to conduct growth experiments promptly and efficiently. Furthermore, the absence of granular user segmentation was limiting the company's capacity to personalize onboarding communications, which is crucial for enhancing user experience and engagement.
The Solution
Clockwise turned to Census for a solution to their data syncing challenges. Census provided a platform that enabled real-time data syncing, drastically reducing the time required to set up data for segmentation growth experiments from weeks to just a few hours. This solution bypassed the need for a weeks-long data engineering queue, accelerating the process significantly. Additionally, Census's platform allowed Clockwise to achieve granular user segmentation. This feature enabled the company to personalize onboarding communications more effectively, enhancing user engagement. The go-to-market teams could now access real-time product engagement data from their own CRM tools, improving their efficiency and productivity.
Operational Impact
Quantitative Benefit
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