Alludo > Case Studies > Accelerating NASCAR Graphics Design with CorelDRAW: A Case Study on Coomer Media Group

Accelerating NASCAR Graphics Design with CorelDRAW: A Case Study on Coomer Media Group

Technology Category

Analytics & Modeling - Computer Vision Software
Sensors - Autonomous Driving Sensors

Applicable Industries

Automotive
Equipment & Machinery

Applicable Functions

Product Research & Development
Sales & Marketing

Use Cases

Smart Parking
Vehicle-to-Infrastructure

Services

Testing & Certification

About The Customer

David Coomer, the owner of Coomer Media Group, has spent years building the success of his company. Based in Lexington, Kentucky, his business has grown into an award-winning design and production firm, conquering the challenges presented by the highly competitive screenprinting and advertising market. Coomer Media Group has created graphics and advertising campaigns for a wide variety of projects, including custom automotive artwork for the NASCAR racing circuit. The company's software of choice is CorelDRAW Graphics Suite. The company's reputation depends on the quality of its products and the speed at which the team works.

The Challenge

Coomer Media Group, a Lexington, Kentucky-based design and production firm, specializes in creating graphics and advertising campaigns for a wide range of projects, including custom automotive artwork for the NASCAR racing circuit. The company's software of choice is CorelDRAW Graphics Suite. However, the company often faces tight deadlines, such as a 48-hour window to create a truck design for Timber Wolf. The challenge was not only to create an eye-catching design within the given timeframe but also to ensure that the decals fit perfectly on the vehicle without needing to be re-cut during installation. The design also had to be versatile enough to be used in various promotional efforts, not just on the NASCAR vehicles.

The Solution

Coomer Media Group relied on CorelDRAW Graphics Suite to meet these challenges. The team first took detailed measurements of the vehicle and profile photos, then recreated the car as a mathematically precise model in CorelDRAW. This ensured that the decals would fit perfectly on the vehicle. The team then used the software's easy-to-use tools to create a realistic and eye-catching design. The software's Perspective, Distort, and Gradient tools were critical in helping the team realize their vision. The integrated features in CorelDRAW Graphics Suite, like Corel PowerTRACE and previewing overprints, enabled the team to get more done, faster than ever before. The team was able to produce high-quality content in a limited amount of time, resulting in a sophisticated product for the client.

Operational Impact

The use of CorelDRAW Graphics Suite has not only enabled Coomer Media Group to meet tight deadlines but also to create high-quality, award-winning designs. The software's easy-to-use tools and integrated features have allowed the team to produce sophisticated products for their clients in a limited amount of time. The software has also proven to be easy to learn, with new employees able to start creating impressive work after only one day of training. This has helped the company maintain its reputation for quality and speed. Furthermore, the designs created by the team are not just used on NASCAR vehicles, but also in TV, merchandise, and a variety of NASCAR-related products, demonstrating the versatility of the designs created using CorelDRAW Graphics Suite.

Quantitative Benefit

The team was able to create a truck design for Timber Wolf within a 48-hour deadline.
The design created by the team went on to win an ADDY award from the American Advertising Federation in 2006.
New employees can start creating impressive work with CorelDRAW Graphics Suite after only one day of training.