AirAsia's Digital Transformation with Google Cloud: Enhancing Pricing, Revenue, and Customer Experience
Technology Category
- Analytics & Modeling - Machine Learning
- Infrastructure as a Service (IaaS) - Public Cloud
Applicable Industries
- Equipment & Machinery
- National Security & Defense
Applicable Functions
- Quality Assurance
Use Cases
- Chatbots
- Tamper Detection
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
AirAsia is a leading airline in the Asia Pacific region with a mission to allow everyone to fly. Since 2001, the airline has transported over 600 million people across Asia Pacific. Across AirAsia Group and AirAsia X Group, AirAsia serves over 150 destinations in 25 markets, flies over 400 routes, and operates more than 11,000 weekly flights. It operates from 23 hubs across India, Indonesia, Japan, Malaysia, Thailand, and the Philippines, and operates 274 Airbus aircraft. The airline is known as a provider of low-cost airfares to locations across Asia and aims to deliver innovative, personalized products and services that meet the needs of each of its passengers.
The Challenge
AirAsia, a leading airline in the Asia Pacific region, aimed to become a 'data-first' business and a digital airline. The company needed technologies and services that could capture, process, analyze, and report on data, while delivering value for money and meeting its speed and availability requirements. The airline also wanted to minimize infrastructure management and system administration demands on its technology team. AirAsia realized that only a cloud service could meet its needs and began evaluating the market. The company also faced challenges with its legacy on-premises directory as it expanded to new markets and regions. Managing multiple servers across a number of on-premises data centers and the public cloud proved costly and time-consuming.
The Solution
AirAsia found Google Cloud to be the best fit for its business. The company was already familiar with Google Cloud, having deployed Google Workspace collaboration and productivity applications to its workforce in all countries except China. The business was particularly excited by the potential of the BigQuery analytics data warehouse to power its digital transformation. The AirAsia technology team was impressed by the ease and flexibility with which it could extract, transform, and load customer data from its systems, websites, and mobile applications into BigQuery for analysis. Data, reports, and dashboards were delivered and visualized through Looker Studio. AirAsia also deployed Cloud Identity, Google’s cloud-based Identity and Access Management solution, to help address the identity challenges it was facing. The airline also used machine learning to optimize pricing for a range of services and began by using AI Platform to sort and predict demand for ancillary services such as baggage, seats, and meals.
Operational Impact
Quantitative Benefit
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