Eightfold > Case Studies > AirAsia Streamlines Recruitment Process with AI-Powered Talent Intelligence Platform

AirAsia Streamlines Recruitment Process with AI-Powered Talent Intelligence Platform

Technology Category

Analytics & Modeling - Machine Learning
Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Equipment & Machinery
Transportation

Applicable Functions

Logistics & Transportation

Use Cases

Time Sensitive Networking
Transportation Simulation

Services

Data Science Services
System Integration

About The Customer

AirAsia is a renowned airline founded in 2001 with a mission to allow everyone to fly. The company has grown rapidly, carrying more than 40 million passengers a year to over 160 destinations in 25 countries, in Asia and the Pacific. For 11 years in a row, it has been rated the world’s top low-cost airline. AirAsia has also been expanding into new lines of business, including technology, logistics, shared services, and travel-related services. The company's rapid growth has led to a surge in new hires across all aspects of flight operations, corporate functions, and technology-related roles.

The Challenge

AirAsia, a rapidly growing airline, faced significant challenges in its recruitment process. The company's rapid expansion led to a surge in new hires across various aspects of flight operations, corporate functions, and technology-related roles. In 2019 alone, AirAsia added more than 6,000 employees. The company was struggling with the task of screening a large number of resumes, assessing candidates' qualifications, and matching them to open positions. The process was time-consuming and imposed a heavy burden on the recruitment teams. Additionally, the company was dealing with the complexity of hiring personnel in different countries and for a broad range of positions, which varied in application methods and volume of applications received.

The Solution

AirAsia adopted the AI-powered Talent Intelligence Platform from Eightfold to streamline its recruitment process. The platform was implemented in late 2019, with resumes for all positions in all locations kept in a Workday applicant tracking system (ATS) that every recruiter and hiring manager could access. This provided a unified view of the progress of filling a position, saving time in coordination and keeping hiring managers fully aware of the progress being made. The platform's AI capabilities significantly improved the efficiency of reviewing resumes and matching qualifications with job requirements. Eightfold's Talent Scheduling wizard also automated much of the process of scheduling interviews, further reducing the time and effort involved in the recruitment process.

Operational Impact

The implementation of the Eightfold platform has transformed AirAsia's recruitment process, making it more efficient and effective. The platform's AI capabilities have significantly improved the efficiency of reviewing resumes and matching qualifications with job requirements. The Talent Scheduling wizard has automated much of the process of scheduling interviews, reducing the time and effort involved. The platform has also enhanced the candidate experience, making it easier for candidates to apply for positions and increasing the number of applicants. The platform's integration with LinkedIn and other sources of potential candidates, as well as its ability to match candidates passed over for one position with another job that’s a better fit, have further enhanced the recruitment process. The benefits of the Eightfold platform have been recognized by high-level executives and hiring managers, changing perceptions of how recruitment works and improving the quality of candidates provided.

Quantitative Benefit

35% of career page visitors apply for a position
Time spent scheduling and coordinating candidate interviews cut by 48%
Number of applications processed increased by 114% in the first month after moving to the Eightfold platform