Avid MediaCentral Empowers Ha-Mitcham in Israel’s Competitive TV Industry
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Databases
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Buildings
- Equipment & Machinery
Applicable Functions
- Facility Management
- Quality Assurance
Use Cases
- Real-Time Location System (RTLS)
- Remote Collaboration
Services
- Cloud Planning, Design & Implementation Services
- Training
About The Customer
Ha-Mitcham, which translates to 'The Complex' in Hebrew, was established in November 2016 by co-founders Yuval Ullman and Hanan Gafter. From its initial planning stages, it was intended to offer a flexible, collaborative high-end facility for TV post-production, or be able to deploy cloud-based technology to enable remote production. The company prides itself on its ability to make remote editing and technology available to every production company in the region, regardless of their size. Ha-Mitcham's vision was to offer comfortable, creative production and post suites equipped with the best available technology, all under one roof. They wanted to enable people to come in with an idea, and leave with a movie or a series to broadcast.
The Challenge
Ha-Mitcham, a budding post-production venture in Israel, aimed to compete with the major players in the country's TV and post industry. The company required a flexible, collaborative solution that could provide high-end editing facilities and cloud-based technology for remote editing. The challenge was to find a solution that was versatile, easy-to-use, and future-proofed, with a stable cloud deployment component. The company wanted to offer a unique environment for TV production in the Middle East, making remote editing and technology accessible to every production company in the region, regardless of their size. The emerging company needed to invest in a workflow that could handle large projects and work straight out of the box.
The Solution
Ha-Mitcham built its solution on the foundation of Avid NEXIS software-defined storage, which allowed the technical team to streamline, expand, and accelerate workflows as necessary. This was combined with the integrated power of Interplay | Production and Media Composer, enabling full remote collaboration and cloud-based editing through the gateway of MediaCentral | UX, exploiting the full potential of the MediaCentral platform. The company also installed two Pro Tools | HD suites which provide audio mixers with advanced DAW features, as well as cloud collaboration functionality. Off-site post-production teams now rely on MediaCentral | UX to access material from anywhere with an Internet connection, with editors on multiple remote Media Composer | Cloud seats able to connect to the facility and collaborate with teams, to create stories fresh from a day’s shooting, rather than waiting until production wraps.
Operational Impact
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