Documoto > Case Studies > Boost in Online Orders Leads to Aftermarket Revenue Gains for Atlas Copco

Boost in Online Orders Leads to Aftermarket Revenue Gains for Atlas Copco

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Customer Company Size
Large Corporate
Region
  • America
  • Europe
  • Asia
Country
  • Sweden
  • United States
  • Bolivia
  • China
  • South Africa
Product
  • Documoto
Tech Stack
  • SaaS
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Productivity Improvements
  • Revenue Growth
Technology Category
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Construction & Infrastructure
  • Equipment & Machinery
Applicable Functions
  • Procurement
  • Sales & Marketing
Use Cases
  • Inventory Management
  • Supply Chain Visibility
Services
  • Cloud Planning, Design & Implementation Services
  • Software Design & Engineering Services
About The Customer
Atlas Copco Construction (ACC) is a world-leading manufacturer of construction equipment. ACC manages 116 locations in the U.S., which is its largest single market. The revenues of ACC’s parent company, Atlas Copco, surpassed $12 billion in 2015. Atlas Copco has been in business for more than 140 years. It has sales offices in 90 countries (ranging from the U.S. to South Africa, and from Bolivia to China), and a distributor network covering 90 more. To efficiently serve its geographically dispersed customer base, ACC needed a standardized online portal for ordering parts and supplies.
The Challenge
Atlas Copco Construction (ACC) is a global manufacturer of construction equipment with a geographically dispersed customer base. The company was facing challenges with its parts lookup and ordering system. The traditional, printed parts catalogs were becoming obsolete and were unable to keep up with the real-time updates. This was causing delays in the ordering process and was affecting the company's relationship with its customers. ACC needed a solution that would deliver updated versions of documents to their network immediately. The company wanted a dynamic system, which would not only display current inventory levels, but also provide customers with information regarding how products should be used. The goal was to make speed and accuracy a competitive differentiator, with product updates, technical information, and pricing available to end users as close to real-time as possible.
The Solution
ACC decided to implement Documoto, a SaaS digital publishing platform and interactive content management system. The implementation was designed as a multi-phase project at eight separate publishing centers, with stakeholders from every impacted business unit involved in the process. The Documoto Professional Services team handled the document format conversions, and delivered an error-free database as the foundation of ACC’s new platform. The shopping cart built into Documoto enabled more robust online parts ordering. Atlas Copco branded the new online shop as Parts Online, a portal for dealers and equipment owners to easily access and order parts anytime, anywhere. The Documoto platform—with its easily-navigated interface translated into 14 languages— allows customers speaking a variety of languages to quickly get the parts that they need.
Operational Impact
  • The implementation of Documoto simplified parts identification and ordering for ACC’s customers.
  • The Documoto platform strengthened the bond between ACC and its customers by incorporating parts catalogs and a shopping cart into the Parts Online portal.
  • The platform provided ACC with tools to track and create monthly reports on the total number of user accounts that have been created, volume of user logins, and user activity within the portal.
  • ACC’s publication editors have also enjoyed gains in efficiency, with less redundant content to process and edit. They have been able to shift their focus to other projects, such as creating instruction books.
Quantitative Benefit
  • 64% increase in online sales
  • Overall revenues from parts increased by 4%
  • Order processing time reduced by 50-60%

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