Technology Category
- Analytics & Modeling - Computer Vision Software
Applicable Industries
- Education
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Clinical Image Analysis
- Inventory Management
Services
- System Integration
- Training
About The Customer
CEWE is Europe’s largest photo service provider, headquartered in Oldenburg in the German state of Lower Saxony. Founded in 1961, the company now offers a wide range of photo products in addition to traditional photo prints, from CEWE PHOTO BOOKS to gift items like printed puzzles and large-format wall prints. CEWE operates in 21 European countries and employs 4,000 people at 25 locations. Its B2B customers include retail partners such as drugstores and supermarkets in Germany and abroad. Over the last 60 years, CEWE has become the biggest player on the European market for photo services.
The Challenge
CEWE, Europe’s largest photo service provider, faced a significant challenge with the management of its digital assets. Over the last 60 years, CEWE has grown to become the biggest player in the European market for photo services. With the advent of digital photography in the early 2000s, the company's digital archive of marketing assets also expanded. CEWE primarily uses its archive when designing its advertising and marketing activities. Over the years, the need for a media and image database had increased steadily. The company finally decided to introduce a new digital asset management (DAM) system for the future. The requirements for the new DAM system included flexibility, workflow mapping, and the ability to automatically link files that originated from other files or that contain elements of files.
The Solution
CEWE selected 4ALLPORTAL as the best DAM solution to meet its needs. The new DAM system needed to connect with third-party systems, particularly the proprietary web CMS that CEWE uses to create and manage more than 150 photo service websites for 24 countries. An intuitive user interface and helpful options that enable efficient collaboration were also required. A configurable access management system was also needed to cater to the diverse system users at CEWE, who all needed different access authorizations. After nine months, the DAM system was productive. CEWE runs the system on-premises, on its own servers. An employee who handles the IT infrastructure worked together with 4ALLPORTAL personnel to integrate, install and set up the DAM system. CEWE also trained its own admin team during a training course and several workshops with 4ALLPORTAL.
Operational Impact
Quantitative Benefit
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