CEWE, Europe’s largest photo service provider, faced a significant challenge with the management of its digital assets. Over the last 60 years, CEWE has grown to become the biggest player in the European market for photo services. With the advent of digital photography in the early 2000s, the company's digital archive of marketing assets also expanded. CEWE primarily uses its archive when designing its advertising and marketing activities. Over the years, the need for a media and image database had increased steadily. The company finally decided to introduce a new digital asset management (DAM) system for the future. The requirements for the new DAM system included flexibility, workflow mapping, and the ability to automatically link files that originated from other files or that contain elements of files.

OMICRON, an Austrian company specializing in the development of innovative technologies for electrical power supply, was facing a significant challenge in managing its digital assets. The company had a vast archive of 100,000 digital assets, including pictures, videos, graphics, documents, and audio files. These assets were stored on a file server with a complex folder structure, making it difficult for employees to search and find the necessary assets. The system was particularly inefficient for the 50 creatives and another hundred local and international colleagues who were working with the database. The configuration of the database made searching and finding assets extremely difficult and inefficient. Additionally, the system required a significant amount of effort to train new employees. The need for a more efficient system led the Marketing team to initiate the purchase of a Digital Asset Management (DAM) system.

AFP Marketing GmbH, a successful e-commerce company, was facing a significant challenge in managing its enormous photo archive. The company, which operates various online shops with diverse product ranges, uses photos extensively for product presentation across print and digital channels. This resulted in a massive photo database of around 200,000 images, which were used in web shops and print publications. The company needed utmost efficiency to manage and distribute these assets. Furthermore, AFP Marketing aimed to supply customers with data, text, and images through its media database, which forms the basis for selling goods in the web shops. The challenge was to optimize the archiving of images and graphics to ensure they could be easily found in the future.