4ALLPORTAL > Case Studies > Efficient Asset Management: AFP Marketing's Transformation with 4ALLPORTAL DAM System

Efficient Asset Management: AFP Marketing's Transformation with 4ALLPORTAL DAM System

Technology Category

Application Infrastructure & Middleware - Database Management & Storage
Infrastructure as a Service (IaaS) - Cloud Databases

Applicable Industries

E-Commerce
Equipment & Machinery

Applicable Functions

Maintenance
Sales & Marketing

Use Cases

Asset Health Management (AHM)
Asset Lifecycle Management

Services

System Integration
Training

About The Customer

AFP Marketing GmbH is a successful company in the e-commerce sector, operating for over a decade. The company maintains two locations south of Bremen, employing about 90 people. AFP Marketing operates various online shops with a diverse range of products. The company heavily relies on photos for product presentation, which are used across print and digital channels. This has resulted in a massive photo database, which the company uses in its web shops and print publications. AFP Marketing is a flexible company, always looking for ways to make its work more efficient and time-saving.

The Challenge

AFP Marketing GmbH, a successful e-commerce company, was facing a significant challenge in managing its enormous photo archive. The company, which operates various online shops with diverse product ranges, uses photos extensively for product presentation across print and digital channels. This resulted in a massive photo database of around 200,000 images, which were used in web shops and print publications. The company needed utmost efficiency to manage and distribute these assets. Furthermore, AFP Marketing aimed to supply customers with data, text, and images through its media database, which forms the basis for selling goods in the web shops. The challenge was to optimize the archiving of images and graphics to ensure they could be easily found in the future.

The Solution

To address these challenges, AFP Marketing decided to implement a new Digital Asset Management System (DAM). The company chose the 4ALLPORTAL DAM system, which met all of their important requirements. After installing the DAM system, Anne Mette Alfken, who was responsible for its maintenance, defined internally uniform standards for adding tags and categorizing files. This contributed to the system being able to fully exploit its strengths in everyday work. The DAM system enabled AFP Marketing to use digital workflows more efficiently, improving collaboration with internal and external stakeholders. It also simplified the management of usage rights, as they were stored with the assets upon upload. The system's search and filter functions made it an ultimate efficiency machine for AFP Marketing, enabling them to find image files in seconds.

Operational Impact

The implementation of the 4ALLPORTAL DAM system has brought about significant operational improvements for AFP Marketing. The system's standardized tagging and categorization have streamlined the process of adding and managing assets, enhancing the overall efficiency of the company's operations. The DAM system has also improved collaboration with internal and external stakeholders by enabling the company to store editing requests on images and assign them to specific people. Furthermore, the system has simplified the management of usage rights, making it easier and clearer for the company. The system's search and filter functions have made it easier to find image files, significantly reducing the time and effort previously required. The DAM system has also improved data protection and security by restricting access and functionality for user groups.

Quantitative Benefit

The company now manages around 200,000 images efficiently with the DAM system.
The DAM system has significantly reduced the time taken to find image files, from several minutes to just seconds.
The DAM system has improved the efficiency of digital workflows, enabling faster and more effective collaboration with stakeholders.