高效的资产管理：AFP Marketing 利用 4ALLPORTAL DAM 系统实现转型
技术
- 应用基础设施与中间件 - 数据库管理和存储
- 基础设施即服务 (IaaS) - 云数据库
适用行业
- 电子商务
- 设备与机械
适用功能
- 维护
- 销售与市场营销
用例
- 资产健康管理 (AHM)
- 资产生命周期管理
服务
- 系统集成
- 培训
关于客户
AFP Marketing GmbH 是电子商务领域一家成功的公司，已运营十多年。该公司在不莱梅以南设有两个办事处，拥有约 90 名员工。 AFP Marketing 经营各种在线商店，提供各种产品。该公司严重依赖照片进行产品展示，这些照片在印刷和数字渠道中使用。这形成了一个庞大的照片数据库，该公司在其网上商店和印刷出版物中使用该数据库。 AFP Marketing 是一家灵活的公司，始终寻找提高工作效率和节省时间的方法。
挑战
AFP Marketing GmbH 是一家成功的电子商务公司，在管理其庞大的照片档案方面面临着重大挑战。该公司经营各种产品系列丰富的在线商店，广泛使用照片通过印刷和数字渠道进行产品展示。由此产生了包含约 200,000 张图像的庞大照片数据库，这些图像被用于网上商店和印刷出版物。该公司需要最高的效率来管理和分配这些资产。此外，AFP Marketing 旨在通过其媒体数据库向客户提供数据、文本和图像，这构成了在网上商店销售商品的基础。面临的挑战是优化图像和图形的存档，以确保将来可以轻松找到它们。
解决方案
为了应对这些挑战，AFP Marketing 决定实施新的数字资产管理系统 (DAM)。该公司选择了 4ALLPORTAL DAM 系统，该系统满足了他们的所有重要要求。安装 DAM 系统后，负责维护的 Anne Mette Alfken 为添加标签和文件分类定义了内部统一标准。这有助于该系统能够在日常工作中充分发挥其优势。 DAM 系统使 AFP Marketing 能够更有效地使用数字工作流程，从而改善与内部和外部利益相关者的协作。它还简化了使用权的管理，因为它们在上传时与资产一起存储。该系统的搜索和过滤功能使其成为 AFP Marketing 的终极高效机器，使他们能够在几秒钟内找到图像文件。
运营影响
数量效益
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