技术
- 分析与建模 - 计算机视觉软件
适用行业
- 教育
- 零售
适用功能
- 销售与市场营销
用例
- 临床图像分析
- 库存管理
服务
- 系统集成
- 培训
关于客户
CEWE 是欧洲最大的照片服务提供商,总部位于德国下萨克森州奥尔登堡。该公司成立于 1961 年,除了传统的照片冲印之外,现在还提供各种照片产品,从 CEWE 相册到印刷拼图和大幅面墙画等礼品。 CEWE 在 21 个欧洲国家开展业务,在 25 个地点拥有 4,000 名员工。其B2B客户包括德国和国外的药店和超市等零售合作伙伴。过去 60 年来,CEWE 已成为欧洲照片服务市场上最大的参与者。
挑战
CEWE 是欧洲最大的照片服务提供商,其数字资产的管理面临着重大挑战。在过去的 60 年里,CEWE 已发展成为欧洲照片服务市场上最大的参与者。随着 2000 年代初数码摄影的出现,公司的营销资产数字档案也随之扩大。 CEWE 在设计广告和营销活动时主要使用其档案。多年来,对媒体和图像数据库的需求稳步增长。该公司最终决定为未来引入新的数字资产管理(DAM)系统。新 DAM 系统的要求包括灵活性、工作流程映射以及自动链接源自其他文件或包含文件元素的文件的能力。
解决方案
CEWE 选择 4ALLPORTAL 作为满足其需求的最佳 DAM 解决方案。新的 DAM 系统需要与第三方系统连接,特别是 CEWE 用于创建和管理 24 个国家/地区 150 多个照片服务网站的专有 Web CMS。还需要直观的用户界面和有助于高效协作的有用选项。还需要一个可配置的访问管理系统来满足 CEWE 的不同系统用户的需求,他们都需要不同的访问授权。九个月后,DAM 系统开始富有成效。 CEWE 在自己的服务器上本地运行系统。负责 IT 基础设施的员工与 4ALLPORTAL 人员一起集成、安装和设置 DAM 系统。 CEWE 还通过 4ALLPORTAL 举办的培训课程和多次研讨会培训了自己的管理团队。
运营影响
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