Technology Category
- Networks & Connectivity - 5G
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Electronics
- Healthcare & Hospitals
Applicable Functions
- Procurement
- Sales & Marketing
Use Cases
- Chatbots
About The Customer
ELARABY Group, established in 1964, has grown from a joint-stock family enterprise to one of the largest industrial and commercial corporations in Egypt, the Middle East, and Africa. The Group operates through 16 commercial, industrial, medical, and service companies, in four different governorates with 26 industrial facilities, and 2 hospitals. In 2020, ELARABY’s workforce exceeded 40,000 employees. The Group’s brand portfolio consists of more than 16 global brands with 30 product categories and more than 4,000 variations. The company exports to over 60 countries and has 3,000 sales partners and more than 25 branded stores locally, backed by more than 600 after-sales service centers.
The Challenge
ELARABY Group, a leading home appliances and electronics manufacturer in Egypt, has been experiencing exponential growth, exporting to over 60 countries worldwide. With over 3,000 sales partners, 25 branded stores locally, and more than 600 after-sales service centers, the company has a growing customer and partner base. This growth brought about the need to improve customer experience and engagement. The company was keen to identify the right channel to best handle their customer experience requirements on a large scale. They quickly identified that their communication with clients needed to be fast, reliable, and satisfactory to the growing expectations of those they served. To address these challenges, and as part of their ongoing mission to engage in digital transformation and customer experience (CX), ELARABY Group sought a quick-to-market solutions partner.
The Solution
ELARABY Group selected Infobip as their WhatsApp Business Platform solution provider and established their first chatbot to assist customers with common queries including billing, purchase processing, order status, and delivery notifications. This formed the communication queue for their sales channel. Subsequently, they added Conversations, a digital-first cloud contact center, along with the chatbot building platform, Answers. This solution provided an omnichannel communication platform for the company. The establishment of a simple workflow model facilitated the integration of these solutions into their existing systems. The combination of Conversations and Answers provided a more compelling way for ELARABY Group to engage with customers.
Operational Impact
Quantitative Benefit
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