Technology Category
- Sensors - Optical Sensors
Applicable Industries
- Electronics
- Equipment & Machinery
Use Cases
- Smart Lighting
About The Customer
Elijah Ray is a solo acoustic guitarist with virtuoso chops and a writing style that brings jazz elements and surprising modal shifts to upbeat strummed rhythms and uplifting solo lines. His voice covers a huge range, full at the high notes, breaking exactly where he wants it to, and natural enough to fill a room just by talking to the crowd. He also shows up with a full band, the “Band of Light”, which includes members like Bibi McGill, Beyonce’s guitarist, and Jesse Carmichael from Maroon 5. His music is difficult to describe, but it’s always infused with Ray’s unique upbeat vibe.
The Challenge
Elijah Ray, a solo acoustic guitarist, faced the challenge of creating a natural feel in his recordings while capturing an improvisational vibe with his music. He often uses a looper, a device that records segments of music and plays it back, to enhance his live performances. However, this introduced a new challenge, requiring an improvisational spirit and a high level of skill to master. Furthermore, his performances tend to be very different from what normally happens when touring groups take the stage, as he prefers to live on the edge, making his performances vulnerable and edgy.
The Solution
Elijah Ray uses Pro Tools, a digital audio workstation, to create music that is natural and collaborative, sounds amazing, and retains the style and passion of the performance. He uses Pro Tools to capture his performances on guitar, as well as percussion, keyboards, vocals, and electronic sounds. Pro Tools offers Accelerated Playlist Comping, which allows him to quickly compile the best parts of different takes. For the last couple of years, Elijah has been releasing one song at a time, which he can do quickly using Pro Tools offline bounce feature. With distribution and publishing platforms going digital, he is releasing his entire discography through Spotify.
Operational Impact
Quantitative Benefit
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