Avid Technology > Case Studies > Enhancing Post-Production Efficiency and Quality at Goldcrest Post with Avid S6

Enhancing Post-Production Efficiency and Quality at Goldcrest Post with Avid S6

Technology Category

Sensors - Acoustic Sensors
Sensors - Level Sensors

Applicable Industries

Equipment & Machinery

Applicable Functions

Facility Management
Maintenance

Services

System Integration

About The Customer

Goldcrest Post is a market-leading supplier of Academy Award® and BAFTA Award-winning picture and sound post-production services for film and broadcast projects, with facilities in New York and London. The company has worked on large-scale projects such as Jason Bourne, Me Before You, and Ricky Gervais’ latest directorial effort, the Netflix-distributed satirical comedy Special Correspondents. Each of these projects was mixed on Avid Avid S6, recently installed as part of their major facility-upgrade program. Goldcrest Post is known for its commitment to delivering high-quality content and maintaining leading-edge technical specifications.

The Challenge

Goldcrest Post, a leading supplier of post-production services for film and broadcast projects, faced the challenge of maintaining its technical edge in a highly competitive market. The company needed to ensure a steady stream of post-production work in both film and broadcast projects by maintaining a cutting-edge, technical specification. The increasing desire of movie-audio engineers to mix within Pro Tools, entirely 'in the box', was another challenge that the company had to address. The company's goal was to build the best possible rooms for their clients to work in, and this required a major facility upgrade.

The Solution

Goldcrest Post decided to install Avid S6 control surfaces as part of a major Avid-based upgrade program. The company installed not one, but two Avid S6 control surfaces in their theaters to support the increasing desire of movie-audio engineers to mix within Pro Tools. The first S6—a 48-fader configuration involving two 24-fader surfaces—was positioned in Goldcrest' Theater 2 in July of 2015. This installation was the first dual-operator Avid S6 in the UK, as well as one of the first in Europe. A 32-fader system was installed for Theater 1 in March of 2016, followed by a May relaunch as 'Soho’s largest purpose-built Dolby Atmos Premier mixing theatre'.

Operational Impact

The installation of the Avid S6 systems has been extremely well-received by the staff at Goldcrest Post. The most frequently heard observation is that the S6 makes it much easier for them to access the features they need. The ability to have multiple machines on the surface is one of the aspects that people really appreciate. The close integration with Pro Tools and the many different plugins favored by different mixers has proven to be another boost to Goldcrest’s workflows. The seamless workflow has helped both the company and its clients to be more efficient, without sacrificing creativity. The installation of the S6s has been an important part of the process and is already helping their clients to get the results they want, quickly, and painlessly.

Quantitative Benefit

Goldcrest Post now has three Dolby-licensed mixing theaters in Soho.
The company's theaters are fully booked out with long-term, five- or six-week projects.
Every Pro Tools system in the Goldcrest portfolio has been updated with Version 11 or 12 software.