FELLERS Case Study
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- NetSuite
- ShipHawk
- Shopify
Tech Stack
- ERP
- eCommerce
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Cost Savings
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Functions
- Logistics & Transportation
- Warehouse & Inventory Management
Use Cases
- Supply Chain Visibility
- Inventory Management
Services
- System Integration
About The Customer
Fellers was established in Tulsa, Oklahoma, in 1986 by Frank Fellers as a humble print shop dedicated to delivering the best in speed, service and selection to its customers. As the industry grew and evolved, Fellers began providing vinyl to print shops and is now one of the nation’s leading distributors of signs and graphics films, color change vinyl and wrap supplies. The company was acquired by American Pacific Group (APG) in 2022 and operates 40 warehouses across the US. It also manages CheetahWrap, a private label with an active eCommerce business.
The Challenge
APG acquired Fellers, Interwest Distribution and DigiCut within a matter of months to establish a full-service signs and graphics wholesale distribution organization that would provide everything from premium vinyl and paint protection film to the software needed to cut them. Each business brought unique strengths and capabilities to the partnership, but leadership recognized that utilizing each of the business’ disparate systems wasn’t going to work and as a result, a unified approach with an ERP and fulfillment solution across all brands was required. The company initiated a search for a shipping solution within the NetSuite ecosystem after selecting NetSuite as its ERP. The ideal solution needed to integrate with NetSuite, enable a quick, easy and accurate shipping experience and have the ability to support Fellers’ 40 warehouses out of the box.
The Solution
Since going live with ShipHawk, Fellers has achieved 95% on-time delivery and saves dozens of hours in labor every month. The time required to prepare an order for shipment has declined from one minute to 10 seconds, translating to a labor savings and shipment processing time reduction of 6X. Fellers also integrated ShipHawk with Shopify to support its CheetahWrap private label commerce site and the results have been transformational. Customers can compare shipping rates in real-time and, once confirmed, the order is automatically sent to NetSuite and ShipHawk for fulfillment.
Operational Impact
Quantitative Benefit
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