High Performance App for High Performing Athletes
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- UA Record
- MapMyFitness
- Endomondo
- MyFitnessPal
Tech Stack
- Cloudinary
- Amazon
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Brand Awareness
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Computing
- Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Industries
- Healthcare & Hospitals
- Consumer Goods
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Remote Collaboration
- Digital Twin
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
About The Customer
Under Armour is a global leader in performance footwear, apparel, and equipment, made for athletes. An extension of its brand is the Under Armour Connected Fitness™ platform, which powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo, and MyFitnessPal. UA Record is Under Armour’s definitive health and fitness network. Launched at the Consumer Electronics Show in January 2015, UA Record serves as a dashboard providing a single view of data from various fitness tracking devices and apps. UA Record enables users to sync a wide array of data, including motion and GPS activity tracking from mobile sensors and third-party devices, and provides analysis from individual workouts and a total snapshot of users’ progress, including steps, sleep, caloric burn, heart rate, and weight.
The Challenge
Under Armour, a global leader in performance footwear, apparel, and equipment, was looking to extend its brand through the Under Armour Connected Fitness™ platform. This platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo, and MyFitnessPal. As Under Armour was creating UA Record, developers began looking for a solution that would enable it to host a large quantity of images and video, and simplify image sizing and transformation. The company’s various fitness apps – which encourage professional athletes and weekend warriors to share images and other details of their workouts – have more than 150 million registered users. Developers researched various solutions that could meet their needs.
The Solution
Under Armour decided to implement Cloudinary, a solution that could not only host their growing collection of images and transform them for fast delivery, but also would allow them to back up images in their own Amazon bucket and provided strong documentation and SDKs to help them deploy it. Once the decision to implement Cloudinary was made, Under Armour was able to quickly take the solution into production and began moving much of its content for UA Record and MapMyFitness to Cloudinary in late 2014/early 2015. Cloudinary hosts profile images for users of those two apps, as well as their status posts, which can include photo and video attachments. All totaled, as of October 2015, more than 5.5 million images were in Cloudinary, and growing by 10% per month.
Operational Impact
Quantitative Benefit
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