HireMinds Achieves 100% Social Media Adoption with Bullhorn Reach
Applicable Industries
- Education
- Equipment & Machinery
Applicable Functions
- Sales & Marketing
Use Cases
- Time Sensitive Networking
- Virtual Training
Services
- Training
About The Customer
HireMinds is a leading search firm based in Boston/Cambridge and San Francisco. The firm specializes in Marketing & Creative, Technology, and Science recruiting. Its specialized focus allows its team of recruiters to better connect top talent with the best jobs on either coast. The firm's president, David Hayes, is committed to leveraging social media for recruiting and has been instrumental in implementing Bullhorn Reach Team to centralize the firm's social recruiting activity while preserving brand consistency across social media channels.
The Challenge
HireMinds, a leading search firm in Boston/Cambridge and San Francisco, faced several challenges in centralizing its social recruiting activity while maintaining brand consistency across social media channels. The firm's president, David Hayes, recognized the need for a tool that could streamline this process, but was aware that introducing new software into the recruiters' workflow could be a lengthy process without a well-planned strategy. The challenges included change management, infrastructure, internal promotion, and measurement. The firm needed to carefully plan and communicate the change to all team members. The introduction of a new tool required key processes to be in place and streamlined. Promoting the success of the product internally was another hurdle. Lastly, the firm lacked a way to measure its team's social recruiting activity, making it difficult to manage and improve processes.
The Solution
HireMinds chose Bullhorn Reach Team as a solution to these challenges. To encourage adoption, Hayes built a contest that awarded $50 to the recruiter with the highest number of inquiries sourced through Bullhorn Reach. Weekly meetings were used to share lessons learned and set new goals, including those related to Bullhorn activity. An intensive 8-week onboarding program was implemented, which included a social media session revolving largely around using Bullhorn Reach. This training session helped maintain high adoption rates for new hires. The firm implemented Bullhorn Reach Team in August 2012 with 20 users and achieved a 100% adoption rate of the product within four weeks, allowing HireMinds to reach a broader network of over 21,000 social connections.
Operational Impact
Quantitative Benefit
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