Region
- America
- Europe
- Pacific
Country
- Australia
- Canada
- United Kingdom
- United States
Product
- BrightLocal
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Healthcare & Hospitals
Applicable Functions
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
Services
- Data Science Services
About The Customer
Vortala is a digital marketing service provider for a variety of medical professionals across the dental and chiropractic sectors, as well as a wider range of healthcare businesses through their more boutique and customizable offering, Vortala Digital. With a decade's worth of experience in understanding new patient behavior, Vortala has a deep understanding of the healthcare industry and what attracts new patients. This understanding is their key success metric and drives all their operations. Since 2005, Vortala has been servicing clients in the USA, the UK, Australia, and Canada, offering services ranging from website and logo design to SEO and review monitoring.
The Challenge
Vortala, a digital marketing service provider for healthcare businesses, was facing a challenge with their existing ranking reports tool. The tool lacked a local focus, which was a significant issue for Vortala as their clients were spread across the USA, the UK, Australia, and Canada. The tool was not providing them with the necessary local SEO data, which was crucial for their business. Additionally, their service did not include review monitoring or reputation management. Given the importance of patient reviews in the healthcare industry, Vortala realized that they were missing an opportunity to enhance their service offering.
The Solution
Vortala decided to incorporate BrightLocal's products into their premium package, which currently serves over 500 clients. BrightLocal's local focus and affordable pricing allowed Vortala to deliver excellent local SEO results without having to sift through unnecessary and irrelevant data. BrightLocal's 'roll-up' ranking reports enabled Vortala to shift from a reactive approach to a proactive one. They could now identify and address clients' local SEO issues before they escalated into bigger problems. Additionally, the implementation of a review monitoring tool helped Vortala improve reviews and responses.
Operational Impact
Quantitative Benefit
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