地区
- America
- Europe
- Pacific
国家
- Australia
- Canada
- United Kingdom
- United States
产品
- BrightLocal
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
适用行业
- 医疗保健和医院
适用功能
- 销售与市场营销
用例
- 质量预测分析
服务
- 数据科学服务
关于客户
Vortala 是一家数字营销服务提供商,为牙科和脊椎按摩领域的各种医疗专业人士提供服务,并通过其更精品化和可定制的产品 Vortala Digital 为更广泛的医疗保健企业提供服务。凭借十年了解新患者行为的经验,Vortala 对医疗保健行业以及吸引新患者的因素有着深刻的理解。这种理解是他们的关键成功指标,并推动着他们的所有运营。自 2005 年以来,Vortala 一直为美国、英国、澳大利亚和加拿大的客户提供服务,提供从网站和徽标设计到搜索引擎优化和评论监控等服务。
挑战
Vortala 是一家为医疗保健企业提供数字营销服务的供应商,其现有的排名报告工具面临挑战。该工具缺乏本地重点,这对 Vortala 来说是一个重大问题,因为他们的客户遍布美国、英国、澳大利亚和加拿大。该工具没有为他们提供必要的本地 SEO 数据,而这对他们的业务至关重要。此外,他们的服务不包括评论监控或声誉管理。鉴于患者评论在医疗保健行业的重要性,Vortala 意识到他们错失了增强服务的机会。
解决方案
Vortala 决定将 BrightLocal 的产品纳入其高级套餐,目前该套餐服务于 500 多家客户。BrightLocal 的本地化重点和实惠的价格使 Vortala 能够提供出色的本地 SEO 结果,而无需筛选不必要和不相关的数据。BrightLocal 的“汇总”排名报告使 Vortala 从被动方法转变为主动方法。他们现在可以识别并解决客户的本地 SEO 问题,以免这些问题升级为更大的问题。此外,评论监控工具的实施帮助 Vortala 改善了评论和响应。
运营影响
数量效益
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