Net0 > Case Studies > Implementing AI-Based Emissions Management in the Sports Industry: A Case Study of Race to Zero

Implementing AI-Based Emissions Management in the Sports Industry: A Case Study of Race to Zero

Applicable Industries

Education
Equipment & Machinery

Use Cases

Continuous Emission Monitoring Systems

About The Customer

Race to Zero is a consultancy company that operates within the sports industry. Their mission is to become a market leader in the climate UNFCCC Race to Zero Campaign. They work with a wide range of clients, including athletes, sports teams, sporting events, individuals, charities, organisations, and businesses. Their services include providing carbon reduction, offsetting services, and climate education tools. Their primary aim is to increase awareness about the impact of sport on climate change and how improvements can be made. They strive to help individuals and entities around the world become carbon neutral and tackle the climate crisis together.

The Challenge

Race to Zero, a consultancy firm in the sports industry, is committed to becoming a market leader in the UNFCCC Race to Zero Campaign. The company works with athletes, sports teams, sporting events, individuals, charities, organisations, and businesses to provide carbon reduction, offsetting services, and climate education tools. Their goal is to raise awareness about the impact of sports on climate change and how improvements can be made. However, to achieve its goal of helping individuals and entities globally become carbon neutral and tackle the climate crisis, Race to Zero faced a significant challenge. They needed a means to provide their clients with a carbon accounting tool, a solution that would allow them to measure, track, and offset their carbon emissions effectively.

The Solution

Race to Zero partnered with Net0 to solve this challenge. Net0 offers an AI-based, automated emissions management software that allows organisations to measure, track, reduce, and offset carbon emissions. This partnership enabled Race to Zero to provide its clients with their own tool, which they could use to calculate and measure emissions before purchasing any equivalent offsets. Net0 developed a customised carbon calculator specifically for Race to Zero, which was embedded in their website. This tool is available to Race to Zero clients upon subscription. Once they calculate their emissions, clients can offset them via multiple certified offsetting projects, all of which are Gold Standard or Verified Carbon Standard. Users have the option to offset their emissions with a monthly subscription or on a non-routine basis.

Operational Impact

The partnership with Net0 and the implementation of the AI-based emissions management software has significantly improved Race to Zero's operations. The customised carbon calculator embedded in their website has become a valuable tool for their clients, allowing them to calculate and measure their emissions effectively. This has facilitated the process of purchasing equivalent offsets. Furthermore, the option to offset emissions via a monthly subscription or on a non-routine basis has provided flexibility for the clients. The solution has also attracted the attention of many athletes who are encouraging their sponsors to cover the costs of their Race To Zero, indicating a positive reception and potential for further growth.