Leveraging IoT for Effective Healthcare Marketing: A Case Study
Technology Category
- Cybersecurity & Privacy - Security Compliance
Applicable Industries
- Equipment & Machinery
- Healthcare & Hospitals
Applicable Functions
- Quality Assurance
- Sales & Marketing
Use Cases
- Leasing Finance Automation
- Vehicle Telematics
About The Customer
The customer in this case study is any healthcare provider looking to effectively market their services and connect with potential patients. These customers are navigating the complex world of compliance while trying to engage in the best healthcare marketing practices. They are looking for solutions that not only help them connect with potential patients but also ensure the privacy and security of patient data. They are also interested in tools that can help them manage leads effectively and ensure that the right leads are directed to the right hands. These customers value the ability to use patient search data for marketing purposes, while also ensuring compliance with privacy laws.
The Challenge
In the healthcare industry, every potential patient's phone call is of immense value. However, the challenge lies in effectively marketing medical practices to earn these calls. The situation is further complicated by the ever-evolving privacy and data security laws, which add a layer of uncertainty to the marketing strategy. Healthcare marketers need to implement a comprehensive attribution strategy while ensuring patient privacy. The challenge also extends to using patient search data for marketing purposes, given the stringent privacy laws. The use of marketing tools like transcriptions and keyword spotting, while ensuring compliance with HIPAA/HITECH, is another challenge. Furthermore, healthcare marketers need to ensure that the right leads are directed to the right hands, which requires effective lead management capabilities.
The Solution
CallTrackingMetrics offers a solution to these challenges with its suite of healthcare marketing tools. With Smart Routing, healthcare providers can define specific criteria about a visitor's web session and distribute incoming calls based on that criteria. This ensures that calls from users interested in specific treatments are routed to the right specialist, increasing the chances of conversion. CallTrackingMetrics is also third-party HIPAA-certified, allowing it to offer secure transcriptions, keyword spotting, and call recording capabilities. It also offers a privacy tool called 'redaction' that allows users to redact any personally identifiable information after a specified interval. The platform also makes it easy to comply with HIPAA/HITECH while gathering patient data for marketing purposes. It offers a detailed HIPAA Compliance Checklist, a Business Associate Agreement, and a dedicated Onboarding specialist to assist with the initial setup. CallTrackingMetrics also offers a broad set of lead management capabilities, including weight factor, rate limiting, lead rating, and pre-qualification.
Operational Impact
Quantitative Benefit
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