Eightfold > Case Studies > NextRoll's Diversity Hiring Goals Enhanced by Eightfold's Talent Intelligence Platform

NextRoll's Diversity Hiring Goals Enhanced by Eightfold's Talent Intelligence Platform

Technology Category

Cybersecurity & Privacy - Identity & Authentication Management
Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Equipment & Machinery
Oil & Gas

Applicable Functions

Sales & Marketing

Use Cases

Personnel Tracking & Monitoring
Time Sensitive Networking

About The Customer

NextRoll is a thought leader in the marketing industry, providing tools and platforms originally for direct-to-consumer businesses and more recently for business-to-business clients. Since its founding in 2007, it has worked with more than 37,000 customers worldwide. The company is a pioneer in applying technology to marketing and is known for its commitment to diversity and inclusion in hiring. Competing with other high-tech companies in the San Francisco Bay Area for talent, NextRoll uses every tool it can to fill open positions and meet published goals for diversity and inclusion.

The Challenge

NextRoll, a pioneer in applying technology to marketing, was facing challenges in talent acquisition and diversity and inclusion goals due to the competitive hiring market. The company's legacy tool for tracking diversity in hiring was often inaccurate, making it difficult to measure progress towards their diversity and inclusion objectives. The company, which competes with other high-tech companies in the San Francisco Bay Area for talent, needed a more effective way to fill open positions and meet published goals for diversity and inclusion. Their existing Greenhouse applicant tracking system (ATS) had more than 100,000 resumes, but they needed a more efficient way to identify candidates in underrepresented categories and track their progress through the hiring process.

The Solution

NextRoll implemented the Talent Intelligence Platform from Eightfold, which is fully integrated with their existing Greenhouse ATS. The key feature of the Eightfold platform is its ability to identify candidates in underrepresented categories and track their progress through the hiring process. It presents recruiters, hiring managers, and senior management with easy-to-understand dashboards of hiring funnels sortable by EEOC category, hiring stages, department, geography, and other criteria. The platform uses US Census data and proprietary algorithms to infer the gender and the ethnicity of a candidate through other information on the resume, a technique proven to be 90% accurate. NextRoll also uses the Eightfold Talent Intelligence Platform to identify target prospects for campaigns designed to build the company’s brand as an employer and encourage people to apply, and for using AI to create short lists of high-potential candidates with whom the company wants to engage.

Operational Impact

The implementation of Eightfold's Talent Intelligence Platform has significantly improved NextRoll's recruiting efforts, making them well-coordinated with diversity and inclusion objectives. The platform presents progress toward recruiting goals in a graphical, easy-to-understand format, enabling hiring managers to see the health of their pipeline as it relates to diversity. This has led to increased accountability and transparency in the hiring process. For instance, when recruiting efforts in Utah weren't turning up many women, NextRoll was able to revise interview questions to ensure they were targeting only the competencies listed in the job descriptions, resulting in more women being hired. The platform has also been instrumental in helping NextRoll build its brand as an employer and attract high-quality candidates.

Quantitative Benefit

Eightfold's Talent Intelligence Platform provides NextRoll with timely reports that unambiguously identify progress toward diversity and inclusion goals.
Eightfold's platform uses a technique proven to be 90% accurate in inferring the gender and ethnicity of a candidate.
More than 10,000 resumes were uploaded to the Eightfold database during the Grace Hopper Celebration, an annual event that draws thousands of women who want to pursue a career in engineering.