Acquia DAM > Case Studies > Optimizing Workflows and Enhancing Collaboration: A Case Study on Article's Implementation of Acquia DAM

Optimizing Workflows and Enhancing Collaboration: A Case Study on Article's Implementation of Acquia DAM

Technology Category

Functional Applications - Product Data Management Systems
Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

E-Commerce
Equipment & Machinery

Applicable Functions

Sales & Marketing

Use Cases

Inventory Management
Smart Collateral Management

Services

System Integration
Training

About The Customer

Article is an e-commerce business founded in 2011 that specializes in creating delightful designs for every home. Through their unique direct-to-consumer model, they offer high-quality, modern furniture and decor at exceptional value. With over 900 employees, Article has delivered products to more than 1.5 million North American homes and businesses. Their business model and commitment to quality have led to significant growth, increasing their need for content to support their operations and marketing efforts.

The Challenge

Article, an e-commerce furniture and decor business, has experienced significant growth since its inception in 2011, delivering products to over 1.5 million North American homes and businesses. With this growth, the need for content has also increased. However, the company faced challenges in managing their content workflows due to the lack of appropriate tools and processes. The content was scattered across various systems, making it difficult to locate the right image, often relying on memory. This lack of a centralized system strained their workflows, hindering their efficiency and productivity.

The Solution

To address these challenges, Article decided to invest in digital asset management (DAM) software to streamline and scale their workflows. In 2021, they implemented Acquia DAM, a system that quickly became their central source of truth for all brand and marketing content. With the help of two digital migration coordinators, all of their final assets were uploaded into the system. The company also integrated Acquia DAM with other key marketing technology tools such as Google Drive, Slack, CI-HUB, and their in-house product information management (PIM) system. These integrations infused speed across a range of content workflows, eliminating manual steps, and creating time-saving efficiencies. Additionally, Article used the Portals application of Acquia DAM to distribute content to external stakeholders and share information internally, further streamlining their operations.

Operational Impact

The implementation of Acquia DAM and its integration with other key software solutions has brought about significant operational improvements for Article. The system has optimized their workflows, increasing efficiency across the organization. For instance, their advertising workflow has been streamlined from five steps to just one. The system has also enhanced collaboration among content creators, eliminating confusion about where an asset is stored or if it's the correct version. This has led to the creation of cohesive and compelling brand experiences that foster customer loyalty and drive sales. Furthermore, the self-serve access provided by Acquia DAM has empowered teams across Article to find the assets they need when they need them, infusing speed across workflows and boosting productivity.

Quantitative Benefit