Collibra > Case Studies > Orange Spain Enhances Business Decision Making with Collibra

Orange Spain Enhances Business Decision Making with Collibra

Technology Category

Cybersecurity & Privacy - Identity & Authentication Management
Networks & Connectivity - 5G

Applicable Industries

Equipment & Machinery
Telecommunications

Applicable Functions

Quality Assurance
Sales & Marketing

Use Cases

Leasing Finance Automation
Time Sensitive Networking

About The Customer

Orange Spain, part of the Orange Group, is a telecommunications service provider serving 21 million customers via its Orange, Jazztel, and Simyo brands. It provides both consumers and businesses with a range of fixed and mobile telephony, broadband, and TV services. The telecommunications market in Spain is mature and highly competitive with new, small operators springing up all the time and devouring market share. Data plays a critical role in Orange Spain because it drives critical business decision-making. Typical data assets include network performance, mobile coverage, 4G and 5G users, customer credit scores, and customer product usage.

The Challenge

Orange Spain, the second largest telecommunications company in the country, was grappling with the issue of customer churn in a highly competitive market. The company's market share was under constant threat from other telecom players, particularly start-ups offering low-cost introductory deals. The company's approach to data governance was inefficient, with data being managed using spreadsheets. This made it difficult for data scientists to quickly access the right data and ensure its accuracy. They spent days searching for information and exchanging emails with different business teams to establish data validity. The company's business glossary was in a spreadsheet, making it difficult to maintain, search for information, and establish clarity around data ownership.

The Solution

To address these challenges, Orange Spain selected Collibra as a single solution to easily find and understand data across the organization and enable end-to-end visibility, value, and trust. Collibra lists every data asset, business definition, and data owner, and defines and automates the steps and workflow needed to create new data assets. The company worked with Collibra and a business partner to develop and improve its data governance framework and implement it into Collibra. Collibra was integrated with the company’s data analytics platform and reporting tool. The solution helped Orange Spain improve how it addresses several internal, group, and external audits. It also helped deliver reliable, accurate, and high-quality data, ensuring that the business has one, trusted, and accurate source for the number of customers.

Operational Impact

The implementation of Collibra has significantly improved Orange Spain's data governance. It has provided a single, centralized view of data across the whole business, ensuring the business accesses the right, high-quality data and helping speed up and improve decision-making. The solution has also improved how the company addresses several internal, group, and external audits. For instance, the company has created different GDPR policies in Collibra along with a repository of all the different types of personal data the business holds. This has made the audit process much more efficient. Furthermore, the solution has improved efficiency and productivity by adopting a squad-based agile methodology, making data management much more efficient and effective.

Quantitative Benefit

Cut the time to manage data assets from several days to a day or less.
Improved efficiency and productivity by adopting a squad-based agile methodology.
Enabled quick access to GDPR-related data for audits, reducing the time spent on this task from days to seconds.