Technology Category
- Cybersecurity & Privacy - Intrusion Detection
- Networks & Connectivity - 5G
Applicable Industries
- Equipment & Machinery
- Transportation
Applicable Functions
- Logistics & Transportation
Use Cases
- Last Mile Delivery
- Leakage & Flood Monitoring
About The Customer
OYO Hotels and Homes, a hotel startup established in 2013, is now the world’s leading chain of hotels and homes. OYO operates in over 800 cities in 80 countries, including the U.S., Europe, U.K., India, Middle East, Southeast Asia, and Japan. As a technology-driven hospitality company, OYO focuses on delivering a seamless experience to its users by sending personalized hotel recommendations and price offers through various channels, including push notifications.
The Challenge
OYO, a technology-driven hospitality company, was focused on delivering a seamless experience to its users by sending personalized hotel recommendations and price offers through various channels, including push notifications. However, they faced a significant challenge with the delivery rate of push notifications on Chinese OEMs such as Xiaomi devices, which were used by 17-20% of OYO users. The delivery rate was less than 30% for active users, which was a significant concern as the adoption of Xiaomi devices was growing. OYO needed to find a solution to increase the delivery rate for these devices and enhance their market scalability. They also aimed to personalize hotel recommendations to increase user interaction with relevant communication.
The Solution
To address these challenges, OYO partnered with MoEngage and employed smart triggered push notifications to send offers and discounts to users based on their app usage. They used MoEngage’s DPM feature to customize communication based on user actions and behavior. With MoEngage Push Amplification, OYO improved its delivery rate by 44% for Xiaomi devices and saw a 25% increase in their overall campaign notification delivery. This feature allowed the brand to deliver its push notifications to users who owned a Xiaomi or any other Chinese smartphone, even if the FCM failed, by offering a unique fallback mechanism. Once the push notifications were getting delivered, OYO used MoEngage’s Dynamic Product Messaging (DPM) to engage both active and dormant users using their search and booking history, offering the right message at the right time.
Operational Impact
Quantitative Benefit
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