Pacejet Shipping Software Enhances Okuma Fishing's ERP Capabilities and Drives Growth
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- Pacejet Shipping Software
- NetSuite
- 3G Pacejet Shipping
Tech Stack
- ERP
- Shipping Integration
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Revenue Growth
- Employee Satisfaction
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Functional Applications - Warehouse Management Systems (WMS)
Applicable Functions
- Logistics & Transportation
- Warehouse & Inventory Management
Use Cases
- Warehouse Automation
- Inventory Management
Services
- System Integration
About The Customer
Okuma Fishing is a California-based wholesale supplier specializing in sport fishing gear. The company operates in the sporting goods industry and has been experiencing significant growth, necessitating a more robust ERP solution to manage its operations effectively. Okuma Fishing is proactive in its approach, understanding the critical role of ERP-shipping integration in enhancing operational efficiency. The company values its team and individual contributions, as evidenced by its focus on employee growth and retention. Despite challenges posed by the global pandemic, Okuma Fishing has managed to maintain productivity and even increase its order processing capabilities. The company is committed to leveraging technology to drive growth, both in terms of revenue and employee development.
The Challenge
Okuma Fishing, a California-based wholesale supplier of sport fishing gear, faced challenges in managing its growth effectively. The company needed a more robust ERP solution to handle its expanding operations and selected NetSuite for this purpose. However, understanding the importance of integrating ERP with shipping solutions, Okuma also decided to upgrade its shipping solution to Pacejet. The challenge was not only to streamline operations but also to ensure that the integration of these systems would lead to tangible improvements in processing speed, sales, and employee roles. The global pandemic added another layer of complexity, causing some warehouse attrition, but Okuma was determined to maintain productivity and even increase the number of orders processed despite a reduced headcount.
The Solution
To address its challenges, Okuma Fishing implemented NetSuite as its ERP solution and upgraded its shipping solution to Pacejet. This strategic move was aimed at enhancing operational efficiency and supporting the company's growth trajectory. The integration of Pacejet with NetSuite began in the warehouse, where it significantly reduced process time, allowing customers to receive orders faster and reorder on a shorter cycle. This integration not only improved processing speed but also contributed to a 70% increase in year-over-year September sales. The intuitive nature of Pacejet allowed employees, even those without an IT background, to manage the implementation effectively. For instance, a warehouse packer with no IT background successfully managed the Pacejet implementation, recommending custom workflows tailored to Okuma's needs. This collaboration between software development and logistics experience was instrumental in the successful deployment of the solution. The combination of NetSuite and Pacejet also attracted new talent to Okuma, with the current IT Manager joining the company due to its use of these trusted software solutions. The robust integration of these systems provided Okuma with the confidence to explore new software ideas and connections, fostering an environment of innovation and growth.
Operational Impact
Quantitative Benefit
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