Bubble Group > Case Studies > Patter: A Revolutionary Brand Performance Measurement Tool

Patter: A Revolutionary Brand Performance Measurement Tool

Technology Category

Infrastructure as a Service (IaaS) - Cloud Databases
Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Cement
Equipment & Machinery

Applicable Functions

Product Research & Development

Use Cases

Building Automation & Control

Services

Testing & Certification

About The Customer

Patter is designed for companies of all sizes that are looking to measure, monitor, and manage the effectiveness and value of their brand. The platform encourages collaboration, inviting all team members to join and contribute to the brand building experience. Since launching in March, Patter has onboarded over 50 companies, reflecting a diverse customer base. The feedback from these users has been incredibly valuable, and Patter's updates and enhancements directly reflect their needs. The platform is particularly beneficial for early-stage companies that need to iterate quickly and deliver value to their users.

The Challenge

The challenge that Patter aimed to solve was the inability of most companies to measure and assess their brand performance. Branding is a critical component of a company’s success, but many companies lack the tools to effectively monitor and manage their brand's value and effectiveness. Additionally, Patter, being an early-stage company, faced the challenge of slow and expensive development cycles. They initially launched on a React framework with a contracted software engineer developing the UI, but after about 3 months of development, they realized that their development cycles were too slow and too expensive.

The Solution

Patter is a software application that allows companies to measure, monitor, and manage the effectiveness and value of their brand. Users begin by providing a walkthrough of their company, including basic brand information like social handles and logo, and deeper brand insights such as mission, vision, and the company’s origin story. Once the brand profile is complete, companies can begin to reference or share their brand guide. To solve the challenge of slow and expensive development cycles, Patter switched to Bubble, a no-code platform. With Bubble, Patter was able to turn around full features in hours or days, as opposed to weeks or months. This enabled them to maintain their current AWS hosted database by leveraging their APIs, providing them with incredible flexibility on the frontend and business logic while maintaining their existing backend and database.

Operational Impact

Switching to Bubble for development has resulted in significant operational improvements for Patter. The ability to quickly test and iterate features based on customer feedback has been crucial for the company's success. This has not only allowed them to deliver value to their users more quickly, but also to maintain their existing backend and database, providing them with incredible flexibility on the frontend and business logic. The feedback from users has been incredibly valuable, and Patter's updates and enhancements directly reflect their needs. Looking forward, Patter has an extensive roadmap informed by user feedback, which includes advanced features such as custom surveys, data collection, brand performance reporting, and team communication & collaboration tools.

Quantitative Benefit

Patter has onboarded over 50 companies since its launch in March.
Patter has pushed over two dozen releases to production.
With Bubble, Patter was able to turn around full features in hours or days, as opposed to weeks or months.