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Gem > Case Studies > Prestige Care Achieves 9x ROI with Gem, Hiring 8 Directors in First Year

Prestige Care Achieves 9x ROI with Gem, Hiring 8 Directors in First Year

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Technology Category
  • Application Infrastructure & Middleware - Database Management & Storage
  • Infrastructure as a Service (IaaS) - Cloud Databases
Applicable Industries
  • Buildings
  • Healthcare & Hospitals
Use Cases
  • Time Sensitive Networking
  • Track & Trace of Assets
About The Customer
Prestige Care is a family-owned and operated organization founded in 1985. It is a leader in senior living, skilled nursing, and rehabilitation care, with over 75 communities located throughout the Western United States. The organization's care philosophy is rooted in core values of integrity, respect, commitment, and trust. Prestige Care aims to be a 'partner in active aging' to residents and patients, helping them experience optimal levels of health and wellness in all aspects of their lives. The organization's services range from traditional skilled nursing to post-acute and assisted living care. Prestige Care employs over 5,000 people.
The Challenge
Prestige Care, a leader in senior living, skilled nursing, and rehabilitation care, faced several challenges in its talent acquisition and recruiting function. The organization lacked a solution for email automation, which made it difficult to manage and track communication with potential hires. They had little insight into the effectiveness of their messaging, making it hard to optimize their outreach efforts. Prestige Care also struggled to keep track of passive talent that wasn't ready or interested yet but could consider a role with the organization in the future. This lack of a talent pipeline made it difficult to fill roles quickly when they became available. Furthermore, the organization relied heavily on agencies for leadership-level hires, which was a significant expense.
The Solution
Prestige Care implemented Gem, a solution that allowed recruiters to craft entire outreach campaigns, including set-and-forget follow-ups, which increased response rates. Gem also provided the team with the ability to track open/click/response rates and see engagement with message content, enabling them to adjust outreach based on recipient behavior. The solution also allowed recruiters to move passive candidates into a project in Gem, creating a database of professionals they had already vetted. This significantly cut down time-to-hire when new roles opened. In their first year using Gem, Prestige Care hired eight director-level roles, saving over $125k that would have been spent on agency fees. The implementation of Gem resulted in a more than 1000% ROI for Prestige Care.
Operational Impact
  • The implementation of Gem has had significant operational benefits for Prestige Care. The solution has allowed the organization to create a database of vetted, passive talent, significantly reducing time-to-hire. This has been particularly beneficial in an industry with high turnover, where urgency is crucial. Gem's automation features have also reduced the anxiety associated with outreach, allowing the team to work with urgency without the stress. Furthermore, Gem has helped Prestige Care increase its brand awareness and grow its employer brand. The solution has enabled the organization to personalize communications and tell the stories of its 'salt-of-the-earth' team, creating meaningful rapport with potential hires. This has not only helped attract great talent but also positively impacted the lives of Prestige Care's residents through high-quality healthcare providers.
Quantitative Benefit
  • In the first year of using Gem, Prestige Care hired 8 director-level roles, saving over $125k in agency fees.
  • Blake, who oversees Talent Acquisition and Recruiting at Prestige Care, increased the number of inbound applications by 22% in his first year.
  • In his first two years, Blake decreased time-to-fill by 38% and external agency spend by 44%, saving the company over $3M.

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