Alludo > Case Studies > Promoting Oregon's Natural Beauty through CorelDRAW Graphics Suite

Promoting Oregon's Natural Beauty through CorelDRAW Graphics Suite

Technology Category

Application Infrastructure & Middleware - Event-Driven Application
Infrastructure as a Service (IaaS) - Public Cloud

Applicable Industries

Agriculture
Equipment & Machinery

Applicable Functions

Product Research & Development

Use Cases

Experimentation Automation
Inventory Management

About The Customer

The customer in this case study is the Bureau of Land Management (BLM) and the US Department of Agriculture Forest Service. These agencies are responsible for administering millions of acres of America's public lands. Their mission is to sustain the health, diversity, and productivity of these lands for the use and enjoyment of present and future generations. They aim to balance use, conservation, environmental management, recreation opportunities, and tourism. The Roseburg District BLM and Umpqua National Forest, in particular, manage an area that contains dense forests, rivers, streams, and hundreds of miles of trails frequented by hikers, equestrians, and mountain bikers.

The Challenge

The Bureau of Land Management (BLM) and the US Department of Agriculture Forest Service are responsible for managing millions of acres of America's public lands. Their mission is to sustain the health, diversity, and productivity of these lands for the enjoyment of present and future generations. Increasingly, these lands are viewed from the perspective of the recreational opportunities they offer, their cultural resources, and their abundant beauty. The Roseburg District BLM and Umpqua National Forest, which border each other, provide opportunities to collaborate in the development of brochures and other interpretive projects to showcase the vast recreational, scenic, and tourist attractions of the region. The challenge was to create collateral pieces on a variety of subjects and recreational opportunities, including boating, camping, fishing, hiking, hunting, mountain biking, site-seeing, and visiting cultural or heritage sites.

The Solution

To promote the 70-mile North Umpqua Trail, recreation planners for the Roseburg District BLM and Umpqua National Forest collaborated with Mary Breannan, a graphic artist for the Umpqua NF. Brennan, a longtime user of CorelDRAW, used the software to create a 20-page double folded brochure. The brochure featured scenic photography captured digitally and later touched up in Corel PHOTO-PAINT. Brennan also created new graphics for the brochure and included educational information on the fish stocks that populate the river. The brochure was a complete design, with each page offering different color schemes, text, and images. Brennan's familiarity with CorelDRAW provided time- and cost-saving opportunities, and she found the software's PDF publishing, import and export filters, and the ability to share files with applications like Microsoft Word invaluable to her workflow.

Operational Impact

The use of CorelDRAW Graphics Suite to create promotional materials provided many benefits to the Forest Service and Bureau of Land Management. The brochure created to promote the North Umpqua Trail was well-received, with positive public feedback and occasional awards from the local chamber of commerce. The brochures were used nationwide and often elicited 'Wow's!' from those who saw them. Some people who had seen a brochure even called to say 'Thank you' after they had visited the area. Brennan, the graphic artist, also found joy in discovering new features in the application, which she could then use in her work.

Quantitative Benefit