Red Oxygen: Revolutionizing Business Communication with SMS Integration
Technology Category
- Sensors - Gas Sensors
Applicable Industries
- Cement
- Equipment & Machinery
Use Cases
- Construction Management
- Time Sensitive Networking
Services
- System Integration
About The Customer
Red Oxygen's customers are businesses of all sizes and across various industries that aim to improve their communication with their customers. These businesses range from small dentist offices sending appointment reminders to their patients, hotels sending room updates to their guests, to large corporations sending service alerts to their customers around the world. Red Oxygen's solution is particularly beneficial for smaller companies that lack the in-house resources to implement SMS into their infrastructure, and larger companies that can't spare their developers from other projects. The company's solution has been adopted by large corporations like Panasonic, demonstrating its scalability and effectiveness.
The Challenge
Red Oxygen, a company that has been helping businesses connect with their customers via SMS for nearly 20 years, identified a significant challenge in the business communication landscape. The company recognized that while businesses of all sizes and industries strive to connect with their customers, the traditional methods of communication were becoming less effective. Emails, for instance, could go hours or even days without being read. On the other hand, 90% of text messages are read within the first 3 minutes, making SMS a more reliable and immediate form of communication. However, the challenge lay in implementing SMS into existing applications or software, which typically requires significant developer time and resources. This was a major barrier, especially for smaller companies that lacked in-house resources, and larger companies that couldn't spare their developers from other projects.
The Solution
Red Oxygen devised a solution that would make it simple for any company to enable SMS using their existing tools, thereby eliminating the need for extensive developer time and resources. The company offers products that allow businesses to integrate SMS into their existing infrastructure, using tools like Outlook, Gmail, Excel, or their own CRM to send text messages to their customers. This solution has made it possible for businesses of all sizes, from small hotels to large corporations like Panasonic, to easily integrate SMS into their communication strategies. To establish themselves in the US market, Red Oxygen partnered with Bandwidth, a company that could offer them reliable message delivery and competitive pricing. Bandwidth's nationwide network and relationships with other carriers allowed Red Oxygen to ensure their messages met CTIA standards for content and volume, reducing the risk of them being blocked.
Operational Impact
Quantitative Benefit
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