Technology Category
- Sensors - Camera / Video Systems
Applicable Industries
- Education
- Equipment & Machinery
Applicable Functions
- Product Research & Development
Use Cases
- Speech Recognition
- Time Sensitive Networking
About The Customer
Steve Reich is a distinguished American composer who has been making music for 50 years. He has been recognized as 'our greatest living composer' by The New York Times and has been credited with altering the direction of musical history. Reich's education includes an undergraduate degree from Cornell University, study at Julliard School of Music, and a master’s degree in music from Mills College. His music embraces aspects of western classical music, non-Western music, American vernacular music, and jazz. His contributions to minimalism, experimentation with tape loops, and exploration of historical and social themes have earned him multiple Grammy Awards and worldwide honors.
The Challenge
Steve Reich, a renowned American composer, was in need of a tool that could aid him in creating the innovative, cross-genre musical compositions that have earned him multiple Grammy Awards and worldwide recognition over the past five decades. Reich's music is known for its blend of western classical music, non-Western music, American vernacular music, and jazz. His career has been marked by innovation and groundbreaking musical compositions that blend genres. However, the process of composing such complex pieces was challenging. Reich recalls a time in the mid-1980s when the bill from a copyist for a large and complex piece was greater than his actual commission, leading him to seek a more efficient solution.
The Solution
Avid’s music notation software, Sibelius, provided the solution Reich was looking for. Sibelius has been critical in helping Reich compose his inspiring works for over 15 years. The software gives him creative freedom, allowing him to work out the harmonic structure of a piece on a piano or electric keyboard, then move to the computer to do all the detailed work. Sibelius' specific features also help him compose efficiently. He can easily print out a page or a single part, and even combine pencil with computer notation. The software works seamlessly to aid Reich’s creative process, supporting his blended style and making it a pleasure to work with.
Operational Impact
Quantitative Benefit
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