Labelbox > Case Studies > Revolutionizing Video Content Creation with Move.ai

Revolutionizing Video Content Creation with Move.ai

Technology Category

Sensors - Camera / Video Systems
Sensors - Infrared Sensors

Applicable Industries

Education
Equipment & Machinery

Applicable Functions

Quality Assurance

Use Cases

Computer Vision
Virtual Training

Services

Testing & Certification
Training

About The Customer

Move.ai is an emerging AI company that is revolutionizing the video content creation industry. They provide innovative solutions that make processes like motion capture and key point recognition easier, faster, and less expensive for both individuals and studios. Their markerless motion capture technology, aim, and AI depth keying tool, ai key, are transforming the way video content is created and processed. They serve a wide range of clients, from studios processing their videos to sports analysts providing detailed reports on soccer matches. Their solutions are designed to democratize the creation of high-quality video and graphics content.

The Challenge

Creating high-quality video content, such as movies, video games, or live broadcasts, is typically expensive and requires top-notch equipment and animation talent. Traditional technologies for motion capture data collection require markers, which can be bulky, costly, and struggle to capture detailed data. Move.ai, an emerging AI company, aimed to make processes like motion capture and key point recognition easier, faster, and less expensive for both individuals and studios. However, their markerless motion capture solution and AI depth keying tool presented unique challenges when training their AI models. They needed to train algorithms to track a target across keyframes, identify that person or object, identify the people and objects that come into contact with this target, and extract the spatial data of the area captured within the frame.

The Solution

Move.ai developed a markerless motion capture technology, called aim, which uses computer vision algorithms to extract granular data around the actions of the person or object in a video. This technology was initially provided as a service, but Move.ai is now releasing it as a web application, enabling studios to process their videos, extract motion data, and use it in their graphic or game engine. Move.ai also provides an AI depth keying tool, called ai key, which allows creators to capture the video of one target object or person and change the rest of the area on screen. To train their AI models, Move.ai turned to Labelbox to help them develop a labeling team and training data for their models. Labelbox's training data platform helped Move.ai quickly set up a labeling pipeline that connects seamlessly with the rest of their ML operations and trains multiple algorithms, fast.

Operational Impact

Move.ai's solutions have not only made video content creation more accessible and cost-effective, but they have also transformed the way video content is processed and analyzed. Their markerless motion capture technology, aim, allows for the extraction of granular data around the actions of the person or object in a video, providing detailed insights that were previously difficult to obtain. Their AI depth keying tool, ai key, has opened up new possibilities for creators, allowing them to easily project the target within an extended reality environment. Furthermore, their partnership with Labelbox has enabled them to quickly and efficiently train their AI models, ensuring the accuracy and effectiveness of their solutions.

Quantitative Benefit

Move.ai's solutions enable faster iteration and turnaround for creatives.
The ai key tool provides a cost-effective alternative to green screen projection.
Labelbox's training data platform allows Move.ai to train multiple algorithms quickly.