RingCentral API Integration Enhances Productivity for OppSource's Sales Lead-Generation Software
Technology Category
- Automation & Control - Human Machine Interface (HMI)
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Equipment & Machinery
- Telecommunications
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Inventory Management
- Time Sensitive Networking
Services
- System Integration
- Training
About The Customer
OppSource is a technology company based in St. Paul, Minnesota. Founded in 2009, the company has a small team of 13 employees. OppSource is the creator of the PursuitPro software for sales development representatives (SDRs). The company was originally founded with the intent of becoming a software company, but in the midst of the Great Recession, the biggest opportunity the founders found was in providing outsourced SDR teams for clients who needed to maximize the effectiveness of their remaining internal sales teams, following layoffs. OppSource's software is designed to make SDRs more productive in a job that requires heavy phone contact.
The Challenge
OppSource, a company that provides the PursuitPro software for sales development representatives (SDRs), was founded with the aim of making sales teams more effective by creating a specialized role for SDRs to focus on prospecting. However, the company faced a challenge in making SDRs more productive in a job that requires heavy phone contact. Initially, OppSource would have SDRs work with whatever Customer Relationship Management (CRM) platform the client had as its standard. The company wanted to provide a system that enabled lead follow-up in their moments of interest and organized their day around the best next leads to pursue. Despite the importance of phone contact in the SDR role, many organizations still had representatives dialing every number manually. OppSource needed a solution that would make the time SDRs spend on the phone more effective, translating into a major productivity boost.
The Solution
OppSource found the solution to its challenges with RingCentral, the RingCentral for Desktop softphone for automated dialing, and the RingCentral APIs. The company's PursuitPro cloud software, when paired with RingCentral Office® and the RingCentral Platform APIs, allows representatives to make more calls and handle them more effectively. The software provides a user interface that alerts SDRs to leads who are interested and need follow-up right away. It also gives them all the information they need about the next prospect on their list, gathered together in one place, plus organized call queues with click-to-call dialing of the number. Other features include call recording and the ability for a supervisor to 'whisper in the ear of the representative' or take over the call, if necessary. OppSource also introduced a feature that leverages the RingCentral APIs to turn call recording on or off on a call-by-call basis, depending on the laws of the state where a call is being placed.
Operational Impact
Quantitative Benefit
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