SEA Media's Growth Acceleration with RingCentral Glip
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Middleware & Microservices
- Networks & Connectivity - 5G
Applicable Industries
- Cement
- Equipment & Machinery
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
- Track & Trace of Assets
Services
- System Integration
About The Customer
SEA Media is a social media marketing firm founded in 2013 by Sara Moore. The company provides small business customers with a full range of digital services, including web design, SEO, and online advertising. However, SEA Media's specialty lies in helping its clients attract customers and build relationships on social networks. The company uses its proven social media sales process, C.L.U.E.™, to help clients build relationships, create engagement, and spark conversations on key social media platforms. SEA Media also serves as a vendor to larger digital agencies that value its disciplined process for social marketing, sales, and customer engagement. The company is a distributed organization with team members working from home offices in various locations.
The Challenge
SEA Media, a social media marketing firm, was on the brink of a significant growth phase in mid-2015. The CEO, Sara Moore, was keen on positioning the company for this growth and ensuring it could handle the influx of business. However, she found herself micromanaging too much, a practice she realized would soon become unsustainable. The company needed a solution that would keep all team members, who were distributed across various locations, in close communication and aware of each other's tasks. The firm also needed to make its processes more disciplined to ensure all tasks were completed without fail, and the quality of work remained impressive to clients. Before choosing RingCentral Glip, Moore considered several other team messaging and collaboration tools.
The Solution
SEA Media chose RingCentral Glip as it provided more of the team productivity features needed in one package. Glip offered an efficient alternative to email communication, organizing all important work messages and shared files into focused team conversations. It also allowed for real-time connection through Glip Video Chat, which facilitated face-to-face meetings and screen sharing among the distributed team. Glip made creating tasks and events on the team calendar as easy as sending a message. Moore also organized her project teams and mapped processes into Glip to maximize its value. Tasks for clients were color-coded for easy tracking. Guest accounts were provided to clients to facilitate collaboration. Glip's Zapier integration was used for automated notifications based on events in other cloud services. The Glip Notes tool was used for sharing and inviting feedback on documents, and the Glip interactive viewer for images was used for marking up images.
Operational Impact
Quantitative Benefit
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