CloudM > Case Studies > Streamlining Email Signature Management with CloudM: A Case Study on InZone Industries

Streamlining Email Signature Management with CloudM: A Case Study on InZone Industries

Technology Category

Application Infrastructure & Middleware - Database Management & Storage
Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Equipment & Machinery

Applicable Functions

Sales & Marketing

Use Cases

Inventory Management
Time Sensitive Networking

Services

System Integration

About The Customer

InZone Industries is a company with a nationwide presence, employing staff across the country. The company was divided evenly between using Microsoft and Google, which presented unique challenges in managing and standardizing email signatures across the organization. The company's IT Manager, Thomas Erasmus, is responsible for controlling all IT systems within the organization and is constantly seeking ways to implement smoother processes, increase productivity, and maintain brand consistency across the business. Thomas was managing 120 users at the time of implementing CloudM, a number that has since grown to over 400.

The Challenge

InZone Industries, a company with a nationwide presence, was facing a significant challenge in maintaining brand consistency across its email communications. The company's employees, spread across the country, were using different email signatures, each with varying messages, logos, and branding. This lack of uniformity was affecting the company's brand identity and professionalism. The problem was further exacerbated by the fact that the company was split evenly between using Microsoft and Google, making the management of signatures even more challenging. The company's IT Manager, Thomas Erasmus, was in search of a solution that could standardize the email signatures across the organization, regardless of the platform being used.

The Solution

The solution to InZone Industries' challenge came in the form of CloudM, a platform that specializes in email signature management. Thomas discovered that CloudM was the only platform at the time that could automate email signatures, making it a standout choice. With CloudM, Thomas was able to manage and automate email signatures across the company, ensuring brand consistency and professionalism in all communications. Beyond just standardizing signatures, CloudM also provided an opportunity for the marketing team to use the email signatures as a marketing tool, driving users to the company's website through banners on the email signatures. The platform also offered advanced features like HTML code editing, allowing for custom design of the email signatures. Furthermore, CloudM was integrated into the day-to-day management of the organization's user profiles, aiding in tasks like password resets and user profile modifications.

Operational Impact

The implementation of CloudM has had a profound impact on the operations of InZone Industries. The platform has not only solved the initial challenge of standardizing email signatures across the organization, but it has also become an integral part of the company's daily operations. The marketing team has been able to leverage the platform as a marketing tool, driving users to the company's website through banners on the email signatures. The platform's advanced features have also given both advanced and novice users the ability to design email signatures exactly how they want them. Furthermore, the automation of offboarding processes has significantly reduced the time and effort required, while also eliminating the risk of paying for unnecessary licenses. The platform's ease of use and comprehensive features have made it an indispensable tool for InZone Industries.

Quantitative Benefit

Managed to standardize email signatures across over 400 users, ensuring brand consistency.
Automated the process of updating email signatures, saving significant time and effort.
Streamlined the process of offboarding users, automating data retention for 3 months and saving on unnecessary license costs.