CARTO > Case Studies > Telefónica Enhances Customer Loyalty with User-Centric Mapping Solution

Telefónica Enhances Customer Loyalty with User-Centric Mapping Solution

Applicable Industries

Equipment & Machinery

Use Cases

Visual Quality Detection

About The Customer

Telefónica is a multinational telecommunications company that provides a diverse range of communication services, including fixed and mobile telephony, broadband, and subscription television. The company operates globally, serving millions of customers across various countries. Telefónica is committed to innovation and continuously seeks to enhance its services through the adoption of advanced technologies. The company's decision to use CARTO for data visualization is a testament to its commitment to providing its clients with the best possible service experience.

The Challenge

Telefónica, a multinational telecommunications company, was looking to enhance its data analytics capabilities. The company identified three levels of data analytics - descriptive, predictive, and prescriptive. The descriptive aspect, which involves visualizing data patterns, was a particular challenge. Traditional methods of data representation, such as Excel sheets, were not effective in conveying the patterns of smart steps, including how people move, where they come from, and where they go. The company needed a solution that could provide a more interactive and visually appealing way of presenting data to its clients, who are very visual and prefer to interact with data.

The Solution

Telefónica turned to CARTO, a powerful data visualization tool, to address its challenge. CARTO replaced the traditional Excel sheets with interactive maps, providing a more engaging and intuitive way for clients to interact with data. Clients could ask questions to the map, and the map would provide answers, encouraging further queries. This interactive feature of CARTO made it an ideal solution for Telefónica's needs. The tool's visual appeal and ease of use were also significant factors in its selection. Telefónica found CARTO to be a user-friendly tool that effectively met its clients' needs for a more visual and interactive data representation.

Operational Impact

The use of CARTO has significantly improved Telefónica's customer loyalty. Unlike traditional reports or Excel sheets, which clients may or may not read or use, CARTO's interactive maps have consistently drawn clients back for more. The tool has also fostered increased interaction between Telefónica and its clients, as clients often ask questions on how to use the maps. This increased engagement has not only enhanced customer loyalty but also improved the overall customer experience. The ease of use and visual appeal of CARTO have also contributed to its popularity among Telefónica's clients.